Ateneo Professor on Entrepreneurship
Despite the presence of Social Marketing, emails can still be an effective way of connecting with your customers. Using inbound and permission marketing techniques (making the customers subscribe first to your website by free reward: e book or additional information) you can email them regularly a newsletter (I get regularly emails like Newmax, Barton Publishing Dr Mercola etc. sites that I have subscribed to. Hopefully in due time, people will subscribe to this blog.) The customer can always unsubscribe. For those who have anti spamming program, the emails must first be whitelisted.
Some of the techniques for email marketing:
l. Get personal (your site is not a nameless impersonal entity) it is human and is responsive;
2 Be responsive
3. Provide value
4. Have clear call to action - Buy now, reserve now
Despite the presence of Social Marketing, emails can still be an effective way of connecting with your customers. Using inbound and permission marketing techniques (making the customers subscribe first to your website by free reward: e book or additional information) you can email them regularly a newsletter (I get regularly emails like Newmax, Barton Publishing Dr Mercola etc. sites that I have subscribed to. Hopefully in due time, people will subscribe to this blog.) The customer can always unsubscribe. For those who have anti spamming program, the emails must first be whitelisted.
Some of the techniques for email marketing:
l. Get personal (your site is not a nameless impersonal entity) it is human and is responsive;
2 Be responsive
3. Provide value
4. Have clear call to action - Buy now, reserve now
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