Customer service mistakes that can happen to a company

Ateneo Professor on Entrepreneurship

                          

From Open Forum on worse customer service experience

The customer service department is conflict driven:    reduce costs and increase customer service experience, defend policy and be customer advocate. Some mistakes that makes the situation worse:

1.  Treating customer service as a process rather than as an intimate personal experience.

2.  Automation (using voice mail or pre recorded messages)

3.  Failing to defend the brand

4.  Being slave to customer surveys

 Avoiding customer service traps.