Ateneo Professor on Entrepreneurship
From Globe and Mail
The article suggests that there are 10 outdated marketing strategies that must be dumped immediately. Some of them:
l. Focussing on sales rather than customer service;
2. Cold canvass prospecting;
3. Using social media to advertise;
4. Stop spam email.
5. Stop spam mail
Other moribund marketing strategies to dump
Author - semi retired business entrepreneur leader who is now a senior citizen. Current posts are about his current business experience and learnings. A former lecturer at a top GSB in the PHL for more than a decade. We had great successful entrepreneur graduates
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