Ateneo Professor on Entrepreneurship
From small business trends by John Follis
Great companies generally engage the services or recognize the importance of marketing in the success of business. Does your company do?
Early in the life of Apple, Steve Jobs recognized the importance of marketing in their enterprise succes. Apple hired Regis Mckenna to do their logo and other initial marketing activities. Later Regis Mckenna was sold to Chiat Day. There is a story about how the ad agency helped Jobs come out with iMac.
Great marketing was instrumental in Apple's success
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