Trust your marketing advertising company

Ateneo Professor on Entrepreneurship

From small business trends by John Follis

Great companies generally engage the services or recognize the importance of marketing in the success of business.  Does your company do?

Early in the life of Apple, Steve Jobs recognized the importance of marketing in their enterprise succes.  Apple hired Regis Mckenna to do their logo and other initial marketing activities.  Later Regis Mckenna was sold to Chiat Day.  There is a story about how the ad agency helped Jobs come out with iMac.

Great marketing was instrumental in Apple's success

Using social media for competitive research.

Ateneo Professor on Entrepreneurship

From Small Business Trends.

The social media could be used for market research:  twitter, facebook, Pininterest.

Since their tweets and fb posts are public, these are the things you can learn from them:

l.  target market;

2.  their mvp;  theirs stories;

3.  how do they treat competitors.

You can not afford not to have social media as a marketing tool