Ateneo Professor on Entrepreneurship
From Fox business center
When there is problem with customers, it is usually 80% of the time problem of the enterprise. Thus an audit of customer relationships must be conducted deep and regularly.
An interesting suggestion here is for the salesman/marketer to be agenda setter for the customer ie to suggest solutions rather than just products to the customer; e. g for client of a printer who just wants to print books, printing of brochures, fliers, or calling cards may be suggested.
Improving customer relationships
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