Improving customer relationship

Ateneo Professor on Entrepreneurship

From Fox business center

When there is problem with customers, it is usually 80% of the time problem of the enterprise.  Thus an audit of customer relationships must be conducted deep and regularly.

An interesting suggestion here is for the salesman/marketer to be agenda setter for the customer ie to suggest solutions rather than just products to the customer;  e. g for client of a printer who just wants to print books, printing of brochures, fliers, or calling cards may be suggested.

Improving customer relationships