From: Business Thrival <deniseandjynell@businessthrival.com>
Date: Tue, Jun 19, 2012 at 5:07 PM
Subject: How To Convert Visitors To Buyers
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Issue # 101 - June 19, 2012
Dear Jorge, In last Tuesday's issue, Denise talked about several ways to find and attract your ideal customer. Just because you have their attention doesn't mean that you are going to get them to open their wallets. In today's main essay, I cover four powerful strategies you can use to create a compelling offer to convert potential customers (or prospects) into buyers. In the Check It Out section, you will learn how to get access to 4 incredible reports that demonstrate how to fully leverage Amazon, Apple, Facebook, and Google to skyrocket your sales. In the Quick Tips section, you will learn how to improve your health, how your thinking may be affected, and how to reduce unnecessary stress to lift your spirits. Stay tuned for a special series of newsletters that Denise and I are getting ready to publish. These newsletters will address the most popular questions that we have been receiving the past few months, and you certainly won't want to miss them. We hope you enjoy this issue of the Business Thrival Newsletter. Cheers, Jynell Berkshire Associate Publisher Business Thrival, Inc.
How To Convert Visitors Into Buyers
By Jynell Berkshire Denise talked about in last Tuesday's issue about how you can attract the attention of your ideal customers. In today's issue, I'd like to expand upon that further. Just because you get the attention of your ideal customers doesn't mean they will open their wallets and buy your product or service. The key is to compel your ideal customer to take action. Unfortunately, many business owners believe that branding their company name and logo is the answer to getting a sale. This is not necessarily true. Branding may increase the awareness of your business, but unless the prospect is directed to make a purchase through direct response marketing, you will have no sale. Let me give you some examples to further explain the difference between direct response marketing and just brand advertising. In essence, branding is a promise. It's a reason to choose. It is the difference between drinking a Coca-Cola v. Pepsi, eating at McDonalds v. Burger King and using Mastercard v. Visa. Creating a brand is like creating a personality that identifies a product, service or business. Take for example, "Coke." When someone says the words "Coke," we all know this means "Coca-Cola." It's brand recognition of a product, a soft drink. It's the same concept when you think about a Super Bowl commercial. But do you ever remember actually placing an order for Coke after watching a Super Bowl commercial? Probably not. There was no "call to action" actually directing the prospect to do something, i.e. to buy your product or service. Sure, branding has its place. But the way you get a prospect to open their wallets is through direct response marketing. Direct response marketing actually compels a prospect to take action and buy specific items from you. Some examples of direct response marketing include "Enter your name and email here to get this free report", or "Click here to buy now", or "Call the number on your screen now and get this entire system and all the bonuses". In the rest of this article, I'm going to cover four powerful strategies you can use in your direct response marketing promotions to create a compelling offer that will convert prospects into a buyers. Strategy 1: Provide An "Irresistible Offer" In order to convert a prospect into a buyer, you need to grab their attention with an irresistible offer. This is an offer that is so enticing that it is almost impossible for the prospect to say "No". For example, if you have a membership site where you offer your products or services, you can offer a $1.00 trial for a specific period of time for the prospect to check everything that you have to offer. Then, if they don't like what they see than there is no obligation to buy. You can even stack the deck with killer bonuses to make the prospect want to buy your product even more. For example, the bonuses can be free reports, another one of your products, or some other value-added product or service that would compliment what you are selling. Once you have created an irresistible offer, the next strategy is to provide a clear call to action. Strategy 2: Provide A Clear Call To Action With direct response marketing, it is critical you provide a clear call to action for your prospect to respond to your irresistible offer. A clear call to action is where you directly ask the prospect to do something specific. For example, Denise and I have a clear call to action with our Business Thrival Newsletter. In order to receive our Business Thrival Newsletter, a prospect must enter their name and email address. The prospect then will receive the twice weekly newsletters packed full of tons of helpful information for entrepreneurs who want a thriving business and life. With the newsletters, we also include another call to action. It is called the "Check It Out" section. This is where we direct our readers to check out a specific product that we are confident our readers will find of interest. We only promote products from people we know or would buy ourselves. Of course, if a reader buys the product we are promoting in the "Check It Out" section, we make money. However, if they don't, that is fine as well, since Denise and I are focused on being the masters of providing fantastic free and paid content. To see an example of our call to action this week, read the "Check It Out" section below where we talk about marketing guru Ryan Deiss and his project on how to partner with Amazon, Apple, Facebook and Google. Once you have stated a clear call to action to your irresistible offer, the next strategy is to give your prospect a "reason to respond now" to buy your product or service.
Ryan Deiss recently launched a new project called Digital Marketer Pro, and everyone who joins gets a copy of the following 4 ebooks (each valued at over $100) for FREE:
The 4 reports are: #1. Partnering With Amazon How To Give Amazon Permission To Sell Your Products To Their Over 275 MILLION Registered Buyers #2. Partnering With Apple How To Get Instant Access To Apple's Database of More Than 300 Million Active Credit Cards On File #3. Partnering With Facebook 7 Steps To Leveraging the Largest Site In The World For Free, Targeted Traffic #4. Partnering With Google How To Make Google Your Biggest Affiliate and Crush Your Competition In The Process We have been subscribers of the Digital Marketer Pro newsletters since Ryan launched this project around 6 months ago. Denise and I get tons of new ideas each month from the newsletter. I can't believe how cheaply Ryan sells them for. And the fact that he throws in these 4 reports is just a bonus! Click here to get all the details. Strategy 3: Give Your Prospect A "Reason To Respond NOW" To get your prospects to open up their wallets to buy your product or service, you need to give them a "reason to respond NOW." This is when you entice the customer to immediately take action, without delay. For example, you can further enhance your irresistible offer by adding even more bonuses. Infomercials are notorious for this. You have probably seen promotions where the first 20 customers who call now within the next 20 minutes get a special reduced price or special bonus. This is their "reason to respond NOW" offer. Remember, people are generally lazy. If you want them to take action, then you need to give them a "reason to act NOW". Just make sure that it is actually a legitimate reason for them to act now. For example, don't say you're limiting what you are offering to the first 20 customers who call within the next 20 minutes and you actually allow 25 customers to purchase what you are offering. This not only may affect your credibility but may also affect whether the prospect buys from you or not. If the prospect doesn't trust that you will honor your promises you have made to get them to buy from you, then they may not open their wallets. Another way to get the prospect to respond and act now to your offer is to minimize their risk, which is the next strategy. Strategy 4: Minimize The Risk For The Prospect To Buy From You To create a compelling offer that will convert a prospect into a buyer, offer a hassle free, 30-day or other suitable money back guarantee. When your prospect knows that they can return a product with ease, they will be more likely to order your product or service without hesitation. So, there you have it. Those are four great strategies you can use in your direct response marketing promotions to create a compelling offer that will convert prospects into a buyers.
1. Create a direct response marketing campaign promoting your products or services.
2. Provide an irresistible offer that grabs your prospect's attention where it is almost impossible for the prospect to say no to your offer. 3. Provide a clear call to action directing your prospect to do something specific, like responding to your irresistible offer. 4. Give your prospect a "reason to respond NOW" to your irresistible offer. 5. Minimize the risk for the prospect to buy from you by offering a hassle free, 30-day or other suitable money back guarantee.
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Business Thrival, Inc.
10412 Allisonville Road Suite 201 Fishers, IN 46038 USA Toll Free: 888-579-9922 Fax: 877-579-9933
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Thank you for your information. I really find it very useful.
Joe A.
Body:
Many of us watch what we when on a diet but we don't watch what we drink. The average American gets a fifth of daily calories from beverages. Choosing the right drinks can tweak your metabolism, curb your appetite, and reduce your total calorie count. Take for example, water and green tea. Both are calorie free and good for your body. Mind: Posture affects your thinking process. Prove it to yourself by doing math in your head while slouching, looking at the floor and letting your mouth hang open. Then do the mental math while sitting up straight, keeping your mouth closed and looking forward or slightly upwards. You will notice that it is easier to think when you sit up straight. Spirit: We all feel anxious, nervous, or uncomfortably edgy sometimes. When this happens, we are emotionally upset and often times make the mistake of being over-the top reactive. We compound our conflicts and lash out causing turmoil. Take a moment to assess the situation before you respond. This will reduce any unnecessary stress. |
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