May 11, 2012 |
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- How to fix a company cash-flow crisis
Failing to pay your company's bills on time could damage your cash flow, Marlene Habib writes. "Pay tax, supplier and other bills on time to avoid high penalties and a bad credit reputation," she writes. Other common cash-flow mistakes include not cutting yourself a paycheck and not making use of accounting software, she writes. The Globe and Mail (Toronto) (5/10)
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Marketing | |
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- 5 PR tactics for small business
Public relations can be useful for small businesses, and it doesn't have to cost a fortune, Liana Evans writes. You can get started by determining what business events you have on your calendar and developing a schedule for your news releases, she writes. Also, use social media to spread information about your company. ClickZ (5/10)
Management | |
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- Is employee loyalty a relic of the past?
For a number of reasons, employees feel less loyalty toward their companies than they did in the past. "If you're looking for a silver bullet, it is the quality of the relationship between an employee and his or her manager that determines the overall level of employee engagement," said James Harter of Gallup. Knowledge@Wharton (5/9)
- Hire an intern, save thousands of dollars and a ton of stress
Hiring the wrong person can cost your business plenty, but an internship program can help to cut down on these sorts of mistakes, Pamela Hawley writes. An internship "allows both parties to see if the skills fit, and if the values fit. Someone could be talented yet not enjoy our culture, or we might not feel alignment," she writes. If there is a good fit, an intern can eventually become an employee. If not, you just say goodbye when the internship ends. Fast Company online (5/9)
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| You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. |
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Money | |
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- Everything has a price; here's how to figure it out
It is possible to attach a monetary value to anything, although it can be difficult to price a product for which there is not an active market. Sellers can overcome this challenge by figuring out what is unique about their products and by thinking about who might want to buy them, according to Ken Marlin of Marlin & Associates. An auction can also be used to create a market where there previously was none, he notes. Inc. online/D.C. Bill blog (5/10)
- 3 top tools for taking payments on the go
If you have to accept payments on the go, a mobile credit card processing service might be the answer. Among the best services available are Flagship ROAMpay Merchant Services, Leaders Merchant Services and Intuit GoPayment, according to TopTenREVIEWS. BusinessNewsDaily.com (5/9)
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| Cloud Computing for Midsize Business
If your midsize company has limited resources, you need to make the most of your IT investment. Cloud computing can lead to extraordinary cost savings and business innovation. This white paper provides a brief overview of cloud computing, explains how midsize companies can benefit, and describes the steps they can take to take advantage of what it has to offer. |
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- 4 tips for using mobile apps to market your business
Marketing via mobile applications can be a powerful tool for small businesses. "It is imperative that marketers consider mobile another marketing tactic while respecting its potential to reach, engage and convert prospects like no other tool in the kit," writes Angelo Biasi of New York University. Small businesses can use QR codes and social media to help customers find their apps, he explains. MobileCommerceDaily.com (5/8)
| 'Returns' (people seeking second careers) and interns can be an amazing, long-term asset to your company. They can save you thousands or even millions of dollars."
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Recent SmartBrief on Small Business Issues:
- Thursday, May 10, 2012
- Wednesday, May 09, 2012
- Tuesday, May 08, 2012
- Monday, May 07, 2012
- Friday, May 04, 2012
| | | Lead Editor: Brooke Howell
Editor at Large: John Jantsch
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