Business Plan Draft_Abrugena

Good afternoon Sir, I am sending herein the part1 draft of my business plan. Thank you. ABRUGENA, KRISTINE C. May 22, 2012     Business Plan: SWEET TREATS CAFE & SPA   Introduction   Sweet Treats Café & Spa is an establishment that combines the riches of saccharine and opulence of relaxation and leisure. The dining segment of the business shall comprise a dessert bar and café that will serve variety of sweets from cookie bars and cakes to ice cream and crepes. For most people, cakes do come very agreeably with coffee; hence, the availability of brewed coffee, cappuccino or iced coffee. The bar shall appear to be very cozy and comforting so it would suit and reflect the desired calming experience of the customers. The café will be conducive for meetings, group studies, and the like. The health spa segment, on the other hand, will be situated close to the café for customers who opt to experience a more soothing feeling. An hour of massage would come handy especially for those who have exhausted too much energy for meetings, studies or client negotiations.         Business Concept <improve>   Customer-focused: The business will focus on the satisfaction and delight of customers. This shall be attained through excellent service, proper review and feedback from customers and outstanding sanitation of the location. Define the bc in 30 words or less.>   Expertise: The food shall be prepared by long-time bakers to meet the grand and sumptuous taste of desserts. As for the ice cream, the sweets bar shall serve only a certain ice cream product already existing in the market. The spa shall hire well-experienced masseurs who have the capability to gratify the customers in terms of their need for relaxation.    Health & Leisure: The sweet treats bar shall offer sugar-free products as well for customers who wish to enjoy desserts with no guilt while the massage spa shall be strictly monitored as to male and female segregation and hygienic facilities and staff. The business shall be responsible in knowing any health information about the customers to be able to perform the proper and appropriate service.<be aware of the danger from sucralase {splenda} and aspartame}      Business Model   Key Partners: The business shall be advertised through social networks, emails, word of mouth and posters.x Key Activities: Main activities for the sweets bar & café includes baking and brewing matched with impressive food presentation. The spa shall offer different types of massages which are the full body massage, head massage, foot massage as well as services such as steam bath. Value Proposition: Excellent customer service, relaxing ambience, value for money, place is conducive for meetings.  <differentiate> What is unique about the business? Customer Relationship: Relationship with the customers shall be the highest priority of the business. The establishment shall portray care, security, decency and value for self.  <mvp delivery> Customer Segments: Working individuals / young professionals, family members, college students Key Resources: Fixed Assets are the building and improvement (one to two-floor capacity), kitchen and office equipment, shower and lockers. Manpower includes 2 concierge personnel/receptionists (1 of which may act as a cashier on the spa segment), 3 bakers, 1 cashier, 2 service crews, 10 masseurs, 1 security guard. Channels: The business shall be situated near offices / commercial establishments or even schools. <channels are means of communicating the mvp to the PTM> Cost Structure: Fixed costs are the rental expense and salaries expenses. Variable costs include direct materials, direct labor and manufacturing overhead.  <Smart> Revenue Streams: Revenue shall be collected on point of sale. A cashier / receptionist are stationed in the café and in the spa to collect the bills and fees. Both cash and credit card payments shall be accepted by the business.     Vision   The vision is to become one of the top and well-known cafés and spas in the country by 2022 by continually growing towards the attainment of a larger market and stronger customer acceptance and loyalty.       Mission   Sweet Treats Café & Spa's mission is to provide satisfying dining, leisure and recreation experience to customers while promoting value for one's self.     Objectives   To deliver excellent customer service to various individuals and depict a brand image that will positively appeal to people. < there are four groups of objective.  I discussed this in class and had hand outs>