Branding
View more PowerPoint from Aireen Ricamara
Branding.
This post is an excellent opportunity for the Sentrep class to learn the Branding (international in flavor) presented by Lexis Group under Jacqueline Alexis Tshg. She is from Singapore but does a lot a job lately for Filipino customers. She thinks Asia is the growing market for this type of services and the Philippines is the market. This slideshare presentation was made by our staff Ms. Aireen Ricamara, and is intended for internal use only. However, I am sharing this with the class.
Thus branding is just the tip of the iceberg. If we look at the business model, the communication link with the customer, The value proposition has to be pushed consistently with the vision, mission strategy and the entire organization (resources) and activities..
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