Fwd: 5 ways to find the right people to sell your product

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, May 10, 2012 at 11:03 PM
Subject: 5 ways to find the right people to sell your product

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dEenCexkBiCdhGAuCidmiwCicNgMpo

May 10, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How to find money to drive innovation Sheldon Waters, founder of DSM Computing Solutions, wants to find money to invest in innovation, but he is wary of bringing in outside investors. He could address this issue in several ways such as by considering new business models, experts say. He could also lower costs by offering employees equity in exchange for lower salaries. The Globe and Mail (Toronto) (5/9)       Better Sales Training Laugh more, sell more. RealBiz Shorts are funny, short videos from Second City Communications designed to enhance your sales training with a hilarious take on critical, real-life challenges facing organizations and sales reps. The first few laughs are on us, so why not check out a preview? Marketing  Smart scheduling strategies for social media While in-the-moment interactions are important for effective social media marketing, companies can schedule some posts ahead of time, Stacy Nunnally writes. "Schedule a time to sit down and think about what messages and information you need to get out each week." It's important to create unique content for each social media site, she writes. American City Business Journals/Nashville, Tenn./Social Madness blog (5/9)       Develop an SEO strategy that will work for your business There are two types of search-engine optimization: On-site SEO and off-site SEO, Tom Demers writes. On-site SEO involves tweaking your own page, while off-site SEO involves strategies such as guest blogging. While developing your SEO strategy, you should consider factors such as the size of your site, he advises. Small Business Trends (5/9)       Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, shipping • 1X points on everything else LEARN MORE AND APPLY Management  The secret to building engagement with your business It's critical for companies to build engagement with customers and employees, writes R "Ray" Wang of Constellation Research Group. And fostering engagement requires a value system that focuses on people. Companies also need to be aware of delivery and communication styles, he adds. Harvard Business Review online/HBR Blog Network (5/9)       Focus on your employees' strengths to boost your business You can help to make your organization more effective by determining what tasks your employees are best at, Tom Searcy writes. "Reallocate activities to allow people, as much as possible, to own the activities for which they are top performers," he advises. Also, try to reduce the amount of time your employees spend on tasks at which they are not proficient. Inc. online/Explosive Growth (5/9)       Download our free report "How to Stop Webpage Speed from Killing Your Marketing" and see how decreasing the time it takes to get customers interacting with your online campaign can increase engagement, response, and conversion. Money  Is revenue-based financing right for your business? Some businesses are making use of revenue-based financing, which lets them repay their loans based on their monthly revenues. "It's matched to how well you are doing, where more traditional models are not necessarily tied that way," said William Dennis of the National Federation of Independent Business. One risk to be aware of is that borrowers might lose their businesses if they aren't able to make the payments. Fox Business Small Business Center (5/7)       Other News Millions of small businesses overlook health care tax credit The Hill/Healthwatch blog (5/9)       Some small businesses are turning to merchant cash advances for funding BusinessNewsDaily.com (5/7)       SmartPulse  Is the new BlackBerry exciting enough to make you think about buying one? No, I was never into BlackBerry and won't start now  43.48% No, BlackBerry has been surpassed by better products  38.55% Yes, I'd consider getting one  12.75% Yes, I want one  5.22% Is innovation a priority for your business? Yes, definitely Yes, somewhat No, we're not trying to do anything new Tips & Tools  5 ways to find the right people to sell your product Finding the right salespeople is essential so you should be careful when adding employees, according to Jim Dunn of Whetstone Group. "A bad hire can cost you two to three times the person's annual compensation," he notes. You should also create written job descriptions and use open-ended questions to learn more about candidates during the interview process. Intuit Small Business Blog (5/9)       The difference between tasks and projects It's important to understand there is a difference between task management and project management. Online task management tools generally aren't sophisticated enough to use to manage a full-sized project. Before settling on a project-management tool, you should consider your needs and experiment with free trial versions. SmallBizTechnology.com (5/9)       Other News Android users gain access to cloud-based Office service PCWorld Business Center/BizFeed blog (5/9)       HP introduces a line of laptops aimed at small-business users Engadget (5/8)       Featured Content  Would You Fire Someone Over a Past Crime? Courtney Rubin A Guide to Motivating Employees Katie Morell How to Pitch Investors So They Bite DAVID LAVINSKY Stitch Fix Delivers Fashion with a Pandora-Like Programming Donna Fenn Just for Fun  Disgruntled soccer fans send players scrambling after chicken British fans at a soccer match involving the Blackburn Rovers released a chicken onto the field during the game. The chicken, who was wearing a Blackburn Rovers flag, was apparently meant as a protest against the team's manager and owner. Two players eventually managed to catch the chicken. The Telegraph (London) (5/8)       SmartQuote  [C]ulture always trumps technology in adoption of new tools." --R "Ray" Wang, principal analyst and CEO at Constellation Research Group, writing at Harvard Business Review online's HBR Blog Network       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Wednesday, May 09, 2012 Tuesday, May 08, 2012 Monday, May 07, 2012 Friday, May 04, 2012 Thursday, May 03, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

--
Jorge U. Saguinsin
blogs:   profjorgeentrep
              nuideas
              cheapcures
Slide Presentations at Slideshare -http://www.slideshare.net/profjorge_entrep/

SPREADING THE ENTREPRENEURIAL REVOLUTION