How to sell anything to anyone using AIDA method

Professor on Entrepreneurship

Rizal Philippines
October 18, 2019

1.  Break the pattern and get the people stop the routine...

2.  Interest:  something unusual  bizarre

3. Desire  -  people buy because of Emotion

    Include the emotion desire in buying..  (from hell to heaven)
    Transform the person. Paint a picture of the

4.  Call to action

    1. Scarcity/urgency.   With count down timer.

    2.  Social proof  (if other people are using this)

    3.  Likeability... From pleasant people (include your picture  in the ad)

    4.  Handling objections   include the anticipated  objections..

    5.  Limiting options

Bukonomics and bikeconomics - opportunistic mentality

Ateneo Professor on Entrepreneurship

Rizal Philippines  |  December 31, 2013

There is a shortage of buko before new year.  The price has escalated more than oil prices?

Blame it on Bukonomics ( and bikeconomics)

In Leyte, there was this Yeronomics;  the price of roofing went up 2x because of the scarcity of GI sheets. 

If you understand this, you understand economics  - wise and efficient use of scarce resources.  And when they are scarce, the price goes up.  Thus you can raise prices by creating artificial shortage.

Thus when marketing people in Ferrari says that the potential demand for a Ferrari model is 2, 000, he orders his factory to produce 300, he doubles the price and there is a long line of waiting buyers.  What is that Ferrarinomics?

You call that wise.  Smart.  Entrepreneurial.  Opportunity seizing

Less is really more.