Unique Copywiriting tricks that really get noticed, gets more conversion and more cash

Professor on Entrepreneurship

Rizal Philippines
November 11, 2019

STILL ABOUT CONVERTING WORDS INTO CASH!

Copy writing, one of best paid jobs in the world is about converting words, concepts and ideas
into cash.   No copy writing, no cash, Poor copy writing, little cash.   So you must master
doing this craft if you are business owner or entrepreneur or somebody in sales and marketing

This is one of the best work I have seen on copy writing that really matters

Some copies work better than others, some copywriters give better tips than others.

Copy writing tricks by Chris Haddad







These video by Chris Haddad.   I think is better than the rest.  It focuses on being unique and being noticed.  And thus, being unique, as a strategy in marketing, would work better than the rest.

1.  Find out about the primal desires;   why do men/women want about the products (and even work on this
     sublimally)   People make irrational and illogical decisions based on desires not logic.  Find out wheat
     they are.  Research before hand.

2.  PIG (Punched in the Gut Ad) to get attention

   Get attention employ drama and emotion into your ad:

  "My dad would have died had he not taken this GERD medication"

  "Get 30 lbs from your girth and never talk about several stories of belly
    fat again"

  "The govt would not take care of my family, but with this device, I know
    they will always be safe"

3.  Make promises and claims with balls.  Be bold.  Do not be weak and tentative

    "When you buy this product you will save 9% per month.
      Make the product pay for itself"

    "If you enroll in our course, we guarantee you will pass, if not
      we will refund"


4.   Be helpful and mechanistic with promises: Audience want to be helped.
       People do not know how.  You have to give them advice and instructions
      to do things:

     "Our software will let you do your payroll painlesslessly and quickly"

     "If you outsource your payroll with us, you will have this on the dot every payday."
        Not a minute less

     "Our financial advisers will let you earn at least 2% annually year after year..

5.  Confirm prejudices that are all ready in the mind of the
     customers/audience

      "Most men lie and are polygamous, how about...."

      "Most women/wife will leave you with another man if  you cant satisfy her....

      "Most people resist buying memorial park because they fear they will die
       soon.  As per many Filipino superstition   Here are more of them...."

       We are not selling yet.  We are entertaining and making the audience feel interested...


    6.  Transform buying into a great social or heroic act.  Make buying a right thing to do.

       "If you buy our product, you give more jobs and opportunities in the community"

       "If you buy our product, you help us conduct a feeding program in the community,
         to pay more taxes  to finance the social services in this town"

       'Its the greatest thing you can leave your family.  Beautiful life story
          not worry and heart aches

       "Its the best thing you can do for your elderly. Give them  a SC privilege card.
        If you buy our product, we will give a Privilege Card that will entitle them to a 20/20%
        big big discount.  Can anyone beat that support to the seniors?....
     

     7.  7 Deadly sins to use in the copy:

          Gluttony -  more things than you need.    "More wealth than you can imagine
        ."  "Unli rice"  "Unlicall"

         Libreng Galaxy phone ipaparaffle if you do this....
                       

         Greed -      GE now only P1,200,000 to accommodate your entire family

         Sloth   -      Easy,  simple, we will do everything for you.  Let us handle all
                            your worries

                           DP of P10,000 all in.  Ready to move in.

                           We will handle all paperworks for you.

         Envy -     "  You will be talk of the town"   You will be most beautiful girl in town.
                        "Wait to see the eyes of your neighbor pop out"

                          Leave your neighbors in the municipal cemetery.  Move into the
                          new neighborhood.  Be the talk of the neighborhood once you
                         move up

        Wrath       Revenge.  Be rich and let no one mock you more.

                        In death as in life, there is always a status symbol.

       Pride -       protect your family, honor tradition.   "Leave a legacy and lasting
                          memory with a uniqueMausoleum;   with imported caskets;
                        "Leave behind a lasting impression - with interment they will never forget."

                         "Have your mausoleum that will stand out.  Have it designed by Michael
                          Adriano, the Phiulippines renowned Mausoleum designer/builder


       Lust -       "Last the  whole night with this tablet     Age is but a number..."

8.   IF, THEN, WHY?

      "If you are indebted by P100,000 as of now, and you have no source of income, then you should...
       so that you should get off the hook.

      If you have planned for everything in your life, and still you have invested in the  final chapter of your life
      then you should.... soon why so that the story shall be complete

     
       

Why consultancy should never be free or cheap, or why sometimes it wont work

Ateneo Professor on Entrepreneurship

Rizal Philippines
July 21, 2019

I have been engaged in several lectures, joining leading strategic conference workshops and engaged in consultancy.  These are some of my observations/consultation

1.  A cheap consultancy fee  or pro bono ones will not work. Since it costs the company zero or since it is
     cheap, the top management or the organization will not value it and hence will not pay attention

2.  You conduct a training session and the  participants go back to the same situation, nothing will change
     unless there is a change in culture or environment

3. Change is not a one shot one day deal.  It takes time and perseverance to achieve this.

4.  The ego of the founder or the  top management will come into play.  "Those were the days"  Bakit mas marunong pa iyang outsider sa atin.

Remember, as in the classroom, the protagonist, the  student, the owner  will only accept what he wants to accept.  Its what he accepts and buys that counts not what you teach.

Sometimes for the consultants who do not understand well the company situation, and/or its uniqueness, they will come out with copy paste soltuion ie -  this has worked before in other companies, it may work for you.  Each problem and difficulty is unique (even the family owner dynamics will be strategic issue) and takes a long time to resolve and implement.

Sponsored by:  Holy Gardens Group:   memoiral parks , funeral service, cremation, interment service

[Blog] Doing what "makes sense" is killing your business

If you do what others are doing, then you are not strategizing.  You are merely a me too business/product.  You will be soon as has been business.

It is important that as a businessman, you are unique, you are different.  You are the standout, you are the purple cow.

If not you are ignoreable, if you are ignoreable, you do not exist, and you will fail....

---------- Forwarded message ----------
From: Rich Schefren <rich@strategicprofits.com>
Date: Tue, Feb 12, 2013 at 2:48 AM
Subject: [Blog] Doing what "makes sense" is killing your business

Hey Friend,

If you've been doing what you see the Internet
marketing crowd doing.

This will rattle your world.

You see, it's likely that you're killing your business.
Each and every day.

Just by make decisions based on what you think
"makes sense."

Get the whole story here...

The fact is... most successful businesses got
where they are today by steering away from what
makes sense...

Away from what others do and think about business...

And tap into the power (and profits) of "counter-intuitive"
ideas.

Want to know how you can too?

Read this now.


To higher profits and beyond,

Rich








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