Unique Copywiriting tricks that really get noticed, gets more conversion and more cash

Professor on Entrepreneurship

Rizal Philippines
November 11, 2019

STILL ABOUT CONVERTING WORDS INTO CASH!

Copy writing, one of best paid jobs in the world is about converting words, concepts and ideas
into cash.   No copy writing, no cash, Poor copy writing, little cash.   So you must master
doing this craft if you are business owner or entrepreneur or somebody in sales and marketing

This is one of the best work I have seen on copy writing that really matters

Some copies work better than others, some copywriters give better tips than others.

Copy writing tricks by Chris Haddad







These video by Chris Haddad.   I think is better than the rest.  It focuses on being unique and being noticed.  And thus, being unique, as a strategy in marketing, would work better than the rest.

1.  Find out about the primal desires;   why do men/women want about the products (and even work on this
     sublimally)   People make irrational and illogical decisions based on desires not logic.  Find out wheat
     they are.  Research before hand.

2.  PIG (Punched in the Gut Ad) to get attention

   Get attention employ drama and emotion into your ad:

  "My dad would have died had he not taken this GERD medication"

  "Get 30 lbs from your girth and never talk about several stories of belly
    fat again"

  "The govt would not take care of my family, but with this device, I know
    they will always be safe"

3.  Make promises and claims with balls.  Be bold.  Do not be weak and tentative

    "When you buy this product you will save 9% per month.
      Make the product pay for itself"

    "If you enroll in our course, we guarantee you will pass, if not
      we will refund"


4.   Be helpful and mechanistic with promises: Audience want to be helped.
       People do not know how.  You have to give them advice and instructions
      to do things:

     "Our software will let you do your payroll painlesslessly and quickly"

     "If you outsource your payroll with us, you will have this on the dot every payday."
        Not a minute less

     "Our financial advisers will let you earn at least 2% annually year after year..

5.  Confirm prejudices that are all ready in the mind of the
     customers/audience

      "Most men lie and are polygamous, how about...."

      "Most women/wife will leave you with another man if  you cant satisfy her....

      "Most people resist buying memorial park because they fear they will die
       soon.  As per many Filipino superstition   Here are more of them...."

       We are not selling yet.  We are entertaining and making the audience feel interested...


    6.  Transform buying into a great social or heroic act.  Make buying a right thing to do.

       "If you buy our product, you give more jobs and opportunities in the community"

       "If you buy our product, you help us conduct a feeding program in the community,
         to pay more taxes  to finance the social services in this town"

       'Its the greatest thing you can leave your family.  Beautiful life story
          not worry and heart aches

       "Its the best thing you can do for your elderly. Give them  a SC privilege card.
        If you buy our product, we will give a Privilege Card that will entitle them to a 20/20%
        big big discount.  Can anyone beat that support to the seniors?....
     

     7.  7 Deadly sins to use in the copy:

          Gluttony -  more things than you need.    "More wealth than you can imagine
        ."  "Unli rice"  "Unlicall"

         Libreng Galaxy phone ipaparaffle if you do this....
                       

         Greed -      GE now only P1,200,000 to accommodate your entire family

         Sloth   -      Easy,  simple, we will do everything for you.  Let us handle all
                            your worries

                           DP of P10,000 all in.  Ready to move in.

                           We will handle all paperworks for you.

         Envy -     "  You will be talk of the town"   You will be most beautiful girl in town.
                        "Wait to see the eyes of your neighbor pop out"

                          Leave your neighbors in the municipal cemetery.  Move into the
                          new neighborhood.  Be the talk of the neighborhood once you
                         move up

        Wrath       Revenge.  Be rich and let no one mock you more.

                        In death as in life, there is always a status symbol.

       Pride -       protect your family, honor tradition.   "Leave a legacy and lasting
                          memory with a uniqueMausoleum;   with imported caskets;
                        "Leave behind a lasting impression - with interment they will never forget."

                         "Have your mausoleum that will stand out.  Have it designed by Michael
                          Adriano, the Phiulippines renowned Mausoleum designer/builder


       Lust -       "Last the  whole night with this tablet     Age is but a number..."

8.   IF, THEN, WHY?

      "If you are indebted by P100,000 as of now, and you have no source of income, then you should...
       so that you should get off the hook.

      If you have planned for everything in your life, and still you have invested in the  final chapter of your life
      then you should.... soon why so that the story shall be complete

     
       

Copy writing that works - turning words into cash, reenforcing relationship with customers

Professor on Entrepreneurship

Copy writing tips for the beginners;  Writing the sales page, the landing page.  It is long

IT IS COPY THAT CREATES WEALTH FOR THE ENTREPRENEUR.  NOTHING CAN COME CLOSE TO THE WEALTH CREATION CAPABILTY OF A COPY.

All entrepreneurs and businessmen must know how a good copy look like







Copy writing that works for beginners by Dan Lok

How do you convert value or your product into cash.  You need to communicate this effectively.
What leverages this is copy writing....    (It is salesman in print) Writing to sell...

How to influence others?

How to make words into money?   Use written word to enhance and extend relationship with customer that includes salesmanship

How to do it/

    1.  Make tons of research on customer  to make a good copy

   2.  Find the words:  that arouse curiosity, take action,

   3.   Look at the  ads of Lazada, Amazon

     1.  Language of the PTM
     2.  Competition
     3.  Engage with the audience

 4. Swipe cheats...  (headlines that work)

    Start writing, start writing,  edit, edit



1. Some tips.

      not more than 4 lines per paragraph
      one word
      too much me me me (more of the customers needs and problems

2.  Headlines:

     First research:

    1.  Kind of conversation

   2.   Find the pain

   3.  Find the needs

       So that you can connect

3.  Headline:    Claim as a question:

    Who wants to.... (make P100,000 a year.)

    (Squeeze page -  secret)

   Make subject new:  (discovery)   product

   Introducing,  announcing

   Discover  

    Copy is not what you learn in school.   Write the way you sell/speak

            New

            Interesting

            Latest

     Avoid telling the why, more of the how.  How to make Pxxxx a year.

4.  Opening

      1.  Imagine

      2.  Here is what its all about

5.  Establish credibility

    1.  Establish yourself as an expert  (here is the me part, boasting part)

    2.  Anticipate objections

   3. Position yourself as an expert


 6.  Bullet points on benefits:

     Short sentences that tell much in condensed form about your product

7.  Testimonials

    1.  A video

    2.  Statement with picture and address

8.  The value justification:

   1.  Is the product worth it?

  2.  Is it solving the customer problem

9. Options for the customer

   1.  Give it up, go for the  old product or strategy

   2.  Do it yourself -   bumili nag sariling casket or gawin or maglibing sa likod bahay or farm plot

  3.  Risk reversal:   Can you guarantee the product;   (will the customer abuse?)

      If you dont pass, we refund

     If you are not happy with the product, we will refund

     If the lot will not appreciate, we will buy this bac

  10.  Call to action:

        Text, cal or email or message.  Put all the information that is needed

  11.  If you dont do anything you lose....the opportunity  the discount or the great offer

           

More tips on making an ad at FB

Ateneo Professor on Entrepreneurship

Rizal Philippines
September 28, 2019

You do not have to tell every thing.  Remember you just arousing the prospect  interest to like you and inquire.  Its just like a burlesque show.  There must be sense of excitement created by not showing all, an air of mystique and wonder.  

The rest of the information must be with the seller and the one who will close the sale.

Think about this