Copy writing that works - turning words into cash, reenforcing relationship with customers

Professor on Entrepreneurship

Copy writing tips for the beginners;  Writing the sales page, the landing page.  It is long

IT IS COPY THAT CREATES WEALTH FOR THE ENTREPRENEUR.  NOTHING CAN COME CLOSE TO THE WEALTH CREATION CAPABILTY OF A COPY.

All entrepreneurs and businessmen must know how a good copy look like







Copy writing that works for beginners by Dan Lok

How do you convert value or your product into cash.  You need to communicate this effectively.
What leverages this is copy writing....    (It is salesman in print) Writing to sell...

How to influence others?

How to make words into money?   Use written word to enhance and extend relationship with customer that includes salesmanship

How to do it/

    1.  Make tons of research on customer  to make a good copy

   2.  Find the words:  that arouse curiosity, take action,

   3.   Look at the  ads of Lazada, Amazon

     1.  Language of the PTM
     2.  Competition
     3.  Engage with the audience

 4. Swipe cheats...  (headlines that work)

    Start writing, start writing,  edit, edit



1. Some tips.

      not more than 4 lines per paragraph
      one word
      too much me me me (more of the customers needs and problems

2.  Headlines:

     First research:

    1.  Kind of conversation

   2.   Find the pain

   3.  Find the needs

       So that you can connect

3.  Headline:    Claim as a question:

    Who wants to.... (make P100,000 a year.)

    (Squeeze page -  secret)

   Make subject new:  (discovery)   product

   Introducing,  announcing

   Discover  

    Copy is not what you learn in school.   Write the way you sell/speak

            New

            Interesting

            Latest

     Avoid telling the why, more of the how.  How to make Pxxxx a year.

4.  Opening

      1.  Imagine

      2.  Here is what its all about

5.  Establish credibility

    1.  Establish yourself as an expert  (here is the me part, boasting part)

    2.  Anticipate objections

   3. Position yourself as an expert


 6.  Bullet points on benefits:

     Short sentences that tell much in condensed form about your product

7.  Testimonials

    1.  A video

    2.  Statement with picture and address

8.  The value justification:

   1.  Is the product worth it?

  2.  Is it solving the customer problem

9. Options for the customer

   1.  Give it up, go for the  old product or strategy

   2.  Do it yourself -   bumili nag sariling casket or gawin or maglibing sa likod bahay or farm plot

  3.  Risk reversal:   Can you guarantee the product;   (will the customer abuse?)

      If you dont pass, we refund

     If you are not happy with the product, we will refund

     If the lot will not appreciate, we will buy this bac

  10.  Call to action:

        Text, cal or email or message.  Put all the information that is needed

  11.  If you dont do anything you lose....the opportunity  the discount or the great offer

           

Facebook ads Targetting

Professor on Entrepreneurship

Facebook Ads Targeting






FB Ads  Targeting

Why FB is impt.?  It is important place to advertise.  It has made many people addicted.   Learning this FB ads is a great way how to make money

The video here I think focuses on PTM - targetting and does not talk much about the ad.

Here the author talks about the:

1.  Campaign

2.  Adsets (the PTM)

3.  Open the ads manager

      1.  Determine the objectives:    traffic, conversion etc.

      2.  Determine the PTM

          You can encourage people

4.  Make the ads.

       1. Custom Audience
       Narrow down the target:   Custom audience  (what people are all ready visiting your website or are all
       ready who liked you or followers.    Or people who have bought the products.

            1.  Location

            2.  Age

           3.  Sex

     2.  Look alike audience  Who are just like the custom audience.    (FB will look for people who bought
          all ready your products.  

          1.  Religion

          2.  Likes/dislikes

 5.  Facebook pixels  -   you put on your website to determine the demographics of people who visit your ads...


      Targetting -  how to do it?  But by research;  narrow down the target market so that you dont waste the
      money, you cant sell to say 200,000,000 audience

     1.  Guessing

     2.  Look at the  JV and the demographics

     3.  What the owner thinks as PTM

    4.  Look at the custom audience

Benchmarking Billion Dollar Companies FB ads.

Professor on Entrepreneurship


Rizal Philippines
October 18, 2019

    1.  Limitation   25 characters limitation;  90 character text 200 characters for ad copy..

   2.   People buy because of emotion

   3.  Social proof.

  4.  Strong value  proposition:  solution of problems transformation.   The magic..
       (not the product)

  5.  Attractive photo.  Emojis

  6. Scarcity

 You must not start from the start.  Get inspiration from other  ads...

Facebook advertisement from A to Z

Professor on Entrepreneurship

Rizal Philippines
October 18, 2019
\
Facebook advertisement from A to Z

Nothing can make ad writing easier than FB, from A to Z right on your table with you the entrepreneur doing this alone....

A.  Creating the  FB page

   1. First create a business page (fan page)  by clicking on the button create page from your personal account

  2.  Select local business or company

  3.   Fill out the all the template. FB will deal with pages that are fully optimized.

B.   Writing the ad

  1. Click the link create the ad.

  2.  Go to the page which asks the

       Choose the marketing objective:



     1.  Select video, (if you have a video)  lead generation or conversion (dont choose others because they
          are a waste of money.  Video is the cheapest  (2nd or third column)

       1.  Name the campaign  say Holy Gardesn Memorial Plan offer

      2.  The adsets (which is the target area)

             Female, age 31 to 50
             Income level
             Buyers of say Forest Lake etc

     3.  The ad

          1.  Choose a video a startling bizarre video  Video is the cheapest ad.

          2.  Write the headline with the free offer   It has to be powerful ad.  Dapat may offer the  Free
               for the customer to take action

         3.  Write the link

     4.  Budget say $5 /day  (P250.00)   choose the lowest so that you can choose the one that works.
          and then select a bigger audience

How do you ramp up business using FB ads?

Professor on Entrepreneurship

Rizal Philippines
October 9, 2019

Earlier we said that the new marketing now, and biggest and strongest marketing platform now is FB with 1.8 to 2.0 B a month subscribers.  Its no longer radio, TV, Google or You Tube.  It is FB.  So if I or you have not understood yet marketing via FB, then we become extinct or our business is in danger.  Better learn this now and/or hire FB marketing experts.  Here is the tutorial by Fred Lam.

Learn the FB ad feature;
    The 11 objectives of FB ad.
    Sample of making  FB ad....