Agri, flower farming at Iba Zambales, home of IBA botanicals

Looking forward to the future of business
Founded by Benjamin Mead, an Australian married to a Filipina

More ppt for sales strategies and process

Looking forward to the future of business

This post is going back to self improvement mode, new business.  So far this post, looling only at YT has made 20 ppt outline covering sales, getting rich, self improvement.  Next step is doing the ppt or video format.     Then it can be transformed into:

      1.  Podcast of say P1k - P2k

      2.  Seminars of P5 to 7k pax

      3.  Event or coachng of P30K per day.  

Innovation in modern warfare - Unrestricted Warfare

Looking forward to the future of business

Rizal Philippines
April 13, 2020.

The world's current relationship with China, ie the origin of CCP Covid 19, brings out the new innovation in China's conduct of relationship with the world.  Unrestricted Warfare, conceived in 1999 by two Colonels at PPA.  The way China conducts its affairs now with the world, with the Phl, is not only Machiavellian, two faced strategy but under the tenets enumerated in this paper. This could very well be sequel to Art of War of Sun Tzu in the modern times.

Unrestricted warfare











Using unrestricted warfare in foreign policy



Some years ago, I taught in a leading university graduate school course innovation as part of entrepreneurship course.   The rule in innovation is first there is no rule.

Thus, this document could very well entitled innovation in military principles.

Due to the emergence of Covid 19 infecting more than a million, and killing more than 60,000 and bringing down the whole world to its knees (crash of stockmarket, shortage of hospital supplies, lack of vaccine) this document comes to our mind, having been mentioned in number of documents and videos, ie that this writing must have been imbibed by the civilian and military leaders in China to pursue this action.

The authors, colonels at PLA wrote this document in February 1999 and talks about use of means military and non military means to achieve a country's goal of achieving its goal (of dominating another country)
Qiao Liang and Wang Xiashou.  

The document should be read by our civilian and military leaders (at National Defense College) which teaches military stragegy.  While we struggling with politics, our would be master are putting one over us, for using a combination of military and non military means.    (Some in the govt, by using media in battle for supremacy are employing some of the principles.)

Some of the notes/observations in document

1.   War is an activity using military and non military means, using limited resources to achieve superiority over other nations

2. Might is right.   Those who have more soldiers and weapons win the war

3. Use of technology in weapons:   technology dictate the weapon to be used, or warfare dictate what technology to be used.

4. With technology the distinction between military and non military action becomes blurred.

5.  With high technology comes the need for a variety of weapons to achieve a goal.  As much as 300 weapons are needed to win a war. Sometimes the search for high tech weapon could bankrupt a country as it did to Russia (as it is doing to US where a B2 bomber cost can exceed $billions

6. There are variety of weapons to be used in todays conflict:   financial, trade and ecological (like poisoning lakes and  rivers/water supply) and the effects could be more devastating than a nuclear war. 

7.  There should be distinction between soldiers of war, and/or hackers or financiers like George Soro who can disrupt currency exchange rate, or can disrupt computer network.    And  a wise general/leader should be able to exploit both military and non military means to subjugate other nations...   The scope and breath of war has radically changed. 

8. The Desert Storm War:

     Some lessons learned:

     1.  It was  42 day war accomplished in 38 days with Air Force taking the lead

     2.  The main weapon of victory were the helicopters but were not noticed after the war

     3. It was achieved at great cost of $61B and was like shooting birds with golden bullets

     4. The war worked because of reorganization of DOD between Powell and Schwarskopf
          But the US military did not learn from it because of conflict among Airforce, Navy and Army

     5.  It worked because of addition and combination (of allied forces which was worked on brilliantly
         by diplomats

     6.  War can be fought side by side with media (CNN) because it can be used as propaganda
          and could change the disposition and morale of enemies

     7.   Powell and Schwarzkopf, although they won the Desert Storm could not be considered great
          generals because they used traditional methods using high tech weapons to win the war.

         They did not understand the new concept of war.  Modern warfare..

9.  Some recommendation:

    1. Use of golden number (as in Da Vinci Code)   1:681

    2. Side by side;  addition

    3. Cocktails (mixture of  means to achieve superiority)

    4.  Removing boundaries: between military means and non military means, personnel and weapons.
         A modem a cp, laptop could be as lethal as a nuclear bomb.  Or a tomahawk. 

   Thus the  defensive measures must cover:  bio warfare
                                                                  trade warfare
                                                                  financial warfare
                                                                  defenses vs hacking  and intrusion into firewalls
     aside from the military front...

Many of the Generals could be inept in adapting these methods and strategy

Facebook ad mistakes to avoid from Deepend...

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019









Tips:

1.  Keep it simple

     1. Single campaign

     2.  Two adsets only

    3.  large audience targetted in the beginning vs. focussed smaller (because  you turn off other leads


2.  Not targeting strategically:  (when you go to the next stage) of acquaintance

    1.  From what you know

    2.  Your research on target audience:  demographics, pages they like, FB activity

3.  Not trying different hooks

      say 3 hooks (benefits) of the product:   You never know the hooks  that attract the customer (you do
     not know until you try

4.  Not warming up:

    You have not given enough information not  made the trust of buyers and appear as sleazy salesman
   
    1.  Give advice by video

   2.  Lead magnets to get people to read on.  

       1.  Send

5.  Too hands off, or hands on

    1.  Too much hands off, and get impatient monitoring ads very frequently.  Increase budget to those
         that work, and leave those that do not.   Have 72 hours for it to work

6.  Objectiveconfusion:

    Determine the goal (in the ad)

     1. Retarget, conversion, traffic?

    2.  FB has target of 50x response so that the algorithm can work..

   3. In a smaller area, maximize the reach

 

Lead Generation by Dan Lok - Why do you need this? What is this?

Professor on Entrepreneurship

Rizal Philippines
October 20, 2019

1.  What are leads?  Why do you need this?

      In previous lectures, leads are suspects.    They are the universe of audience in the community who
           can be suspects or who COULD BE POSSIBLY INTERESTED IN OUR PRODUCTS SOME
           TIME. Thus they may be non customer, non prospect,and you as a marketer may ignore them

          Hence we have a program to take care of this via:   FOFF (Free obituaries for friends - people who
          are customers

2.  Why do we need them?

         This is to keep the sales funnel forever operating - suspects, leads, replace the prospects who become
          your buyers.

3.  Example:

     For every 100 people 3% are sure  buyers (Class A)   7% are B,  interested but maybe lacks money
          or needs further conversation

         30%  are not interested at all.

   By your ads and sales talk, or say a stadium talk, you may lose your  leads:

       How do you let the 30% stay in the stadium because they may be transformed from C or D
       Suspects to A and B.

      If you say, those who will buy the lot stay, we will lunch, then only 3 will remain the rest will leave.

     Hence in lead generation, you want to a have a pool of suspects who can be prospects.

     In lead generation you widen the net

            Get them with opt in or learn more posts:   Send them PDF, tips on things that may be
            of help to them in the future.  Like estate planning, staying healthy

           After 3 to 5 months of being a friend and you sending them information, they may become your
           friend and be a buyer too.   So the rest of 30% stay and now you have a larger pool of buyers

Holy Gardens Group. My day job

3 kinds of sellers in a sales and marketing organization - who is the most important?

Professor on Entrepreneurship

Rizal Philippines
October 18, 2019

3 types of people are needed in a sales organization

      1.   Finder  (the one who has the network, ,prospect) -  the most important  position
            (but cant be done by a FB admin..)

     2.   The closer

    3.    The developer (CS guide) who makes customer stay one.

System can teach closing and customer link.  But finding network....

Facebook advertisement from A to Z

Professor on Entrepreneurship

Rizal Philippines
October 18, 2019
\
Facebook advertisement from A to Z

Nothing can make ad writing easier than FB, from A to Z right on your table with you the entrepreneur doing this alone....

A.  Creating the  FB page

   1. First create a business page (fan page)  by clicking on the button create page from your personal account

  2.  Select local business or company

  3.   Fill out the all the template. FB will deal with pages that are fully optimized.

B.   Writing the ad

  1. Click the link create the ad.

  2.  Go to the page which asks the

       Choose the marketing objective:



     1.  Select video, (if you have a video)  lead generation or conversion (dont choose others because they
          are a waste of money.  Video is the cheapest  (2nd or third column)

       1.  Name the campaign  say Holy Gardesn Memorial Plan offer

      2.  The adsets (which is the target area)

             Female, age 31 to 50
             Income level
             Buyers of say Forest Lake etc

     3.  The ad

          1.  Choose a video a startling bizarre video  Video is the cheapest ad.

          2.  Write the headline with the free offer   It has to be powerful ad.  Dapat may offer the  Free
               for the customer to take action

         3.  Write the link

     4.  Budget say $5 /day  (P250.00)   choose the lowest so that you can choose the one that works.
          and then select a bigger audience

Deep end - Writing Facebook ads that convert (sell)

Professor on Entrepreneurship

Rizal Philippines
October 18, 2019

1.   Some say FB ads dont work. But it works.

     It will work if you have the right PTM

     Killer ad

2.   3 type of ads:
                                                                                         Corresponding to
    1.  Content marketing  -  lead generation                      acquaintance
    2.  Remarketing                                                             friendship
    3.  Offer                                                                        wedding


3.   Tips:

1.  People dont buy products just for the products  -  for transformation and problems solved.

         Like coffee at Starbucks.  People do not buy the coffee.  But drinking coffee at Starbucks make you
         feel social... A transformation

2. Use  social proof (also espoused by Bob in Persuasion.)  Testimonials

3.  Scarcity and timeline..  You gotta act now... Nothing lasts forever

4.  Watch what people do when scrollling:

      1. Stop the scrolling with a unique  picture

      2.. Then they  will look at the headline

      3.  And then the content... -  killer ad


xxxxx  

1,  Lead generation

      1.  Use yellow

      2.  Use emoji

      3.  List the bullet for the benefits that can be gained.   The glimpse of transformation  that triggers
           questions.  What are those secret?

2.   Remarketing...

      Exquisite event.

     1.  Picture of a wedding  (social proof)

        Headline -  have you been to a wedding that does not look good.  Paint the picturee

       2.  Problem decorating a wedding

      3.  How can we transform the  wedding

     4.  Paint the picture  of transformation

     5.  Add a line on scarcity

     6.  Link to something to a page - to a form, to messenger..

3. Advertising an offer...  Carwash

      1.  Offer

         Problem -  you sit out car wash.

        Transformation   -  how does it work

      2.  What is deadline (this week only) 20% off

          Give solid reason why they should get the offer..

Free Email Generation

Ateneo Professor on Entrepreneurship













Hot email lead secret

Getting traiffic to your blog via opt in - internet marketing

Ateneo Professor on Entrepreneurship


This is  a repetition of the previous statements that in order to build an LCP, you need :  a free web/blog site, a marketing software like A Weber,  Chimp Mail (but this is ugly) Magic Response, Get Response which are complete platform:   capturing email (opt in), template for the opt in, landing page, and template for newsletters and emails.

You must however concentrate in creating an attractive magnet to draw in those who will be your future buyers.  Concentrate on making your landing page:

1. Simple
2.  Attractive
3. Magnetic
4.  Compelling




How to generate more leads/traffic with opt in forms:






Adding opt in to your blog

Create on line store tutorial

Ateneo Professor on Entrepreneurship

Create an on line store video tutorial:

Security in an insecure world if you are an entrepreneur

Here is from Jeff Walker

So right after Thanksgiving I took off on a little
planning retreat - I just love to take the time to
"create" my next year and beyond...

In any case, I couldn't help but be grateful for
the security that being an entrepreneur gives

us... and I ended up shooting a quick video for you...

Are you secure as an entrepreneur by Jeff Walker

best regards,
Jeff

Secret of success in 4 letters; you have to work hard. WORK IS INVOLVED

Doctah Bengzon - a full production video ala Gangnam style

Ateneo Professor on Entrepreneurship

See this wonderful, albeit funny video -  a tribute to Dr. Bengzon.

I had an entrep student dreaming of buying a Lambo

Ateneo Professor on Entrepreneurship

About 3 years ago, I asked at the beginning of the class an entrep student what her/secret desire was.  She said she wanted to buy a Lamborghini.  Well I said that was great.  She could afford it.  She lives in LGV, they had concrete batching plant in Quezon and was planning to put up a hospital soon.

No one should laugh at a dream.  Dream big.  Make your dreams come true.  That is the stuff of entrepreneurship  -  making dreams a reality. 

Here is a video of a girl who did  own a lambo when she was just 22

Investor Warning: China's Plan to Destroy Your Wealth...

You will be disturbed by this presentation.  If you are an American, can you accept the truth?

Has China really dominated the world in terms of technology, military and economy?

Watch the video

JUS

---------- Forwarded message ----------
From: Wall Street Daily <wallstreetdaily@wallstreetdaily.com>
Date: Fri, Nov 30, 2012 at 10:40 PM
Subject: Investor Warning: China's Plan to Destroy Your Wealth...
To: PROFJORGE.ENTREP@gmail.com

Dear Wall Street Daily Nation, When I find worthwhile opportunities from other publishers with obvious merit, I pass them along. Below you'll find one such offer from a respected financial publication, which I just happen to enjoy reading. Please give it careful consideration. - Robert Williams * * * My name is Larry Edelson and I've been a professional financial analyst for the last 33 years. You may even recognize my name from my appearances in Forbes, or on Bloomberg, CBS Marketwatch, CNBC, or some other major financial program or publication. However, I have recently exposed a truth that you will NOT read or hear in any of those venues. By the time the financial media covers this story it will be too late. My latest research is far too shocking to get mainstream airplay. My conclusions are far too controversial. And, in fact, I could very well get myself deported, arrested, or even imprisoned by saying these things at all! You see, I live in Asia right now. My home is a short flight from Shanghai. And I've been using a lot of what I've learned about China and the rest of Asia to help thousands of people all over the world make better financial decisions. But I'm still an American first and foremost. I will remain an American citizen to my final breath. My mom, my sister, my brother and my three grown kids all live in the States. I want nothing but the best of everything for them and for my country. And that's why I've decided to do what I believe is in all of our best interests - and tell the uncensored truth about what China is doing right now to undermine your investments and what you must do NOW to protect yourself and your family from China's Long March to dominate the world and destroy your wealth. It's all in my free presentation, One Nation (Under China) - China's Long March Toward World Domination. Sound extreme? It is! If the thought of the USA becoming a financial slave to China disturbs you, I would stop reading now. I guarantee my presentation will send chills down your spine as you learn about China's Long March toward world domination. Now please don't misunderstand: I'm not a fear monger or a conspiracy theorist, and this is NOT a political presentation. I am a financial and investment analyst. And as such, my ONLY allegiance is to my family and to the individual investors I help. So I created this presentation for one, simple reason: To give you the truth you need to protect your home, your savings, your investments and your retirement from the single greatest economic threat in our nation's history... In this presentation, I will show you exactly how China's pace is accelerating and about to threaten your financial future and our American way of life. I will show you how to protect yourself and your family from their scheme to destroy your wealth. And I will tell you about the investments the "smart money" is buying up now, and how you can do the same to multiply your wealth many times over. Again, I know this sounds hard to believe. But if my three decades as a financial analyst have taught me anything, it's that terrible things happen when we ignore reality. And take it from me: There WILL be terrible consequences for those who fail to act on the investment intelligence in this presentation. One Nation (Under China) is free to watch, but I must warn you: The facts I report will be disturbing to some investors. Viewer discretion is advised. Just turn up your computer speakers and click this link; the video will begin playing immediately. Sincerely, Larry Edelson P.S. Before you write me off as a complete wacko, at least hear my argument and then decide for yourself. After all, this is not the first time I've made a "crazy" prediction that ended up coming true. Just ask anyone who bought gold back when I first started calling for a new bull market in 1999!

You are receiving this email as a part of your free subscription to the Wall Street Daily eletter. Manage your subscription. Or to cancel by mail or for any other subscription issues, write us at: Wall Street Daily Attn: Member Services 105 West Monument Street Baltimore, MD 21201 © 2012 Wall Street Daily, LLC All Rights Reserved Wall Street Daily, LLC. · 105 West Monument Street · Baltimore, MD 21201 North America: 1.855.405.3939; Fax: 1 410.223.2650 International: +1.410.226.2068; Fax: +1 410.223.2650 Website: WallStreetDaily.com Email: CustomerService@WallStreetDailyInfo.com Nothing in this email should be considered personalized investment advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized investment advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. Protected by copyright laws of the United States and international treaties. This newsletter may only be used pursuant to the subscription agreement and any reproduction, copying, or redistribution (electronic or otherwise, including on the world wide web), in whole or in part, is strictly prohibited without the express written permission of: Wall Street Daily, LLC. 105 W. Monument Street, Baltimore MD 21201.

--
Prof Jorge Saguinsin
www.profjorgeentrep-jorge.blogspot.com

www.profjorgeentrepdev.blogspot.com

www.twitter.com/profjorgeentrep

www.facebook.com/Entrepshare

All agreements must be in writing

Ateneo Professor on Entrepreneurship

This is a short video from entrepreneur.com why agreements early on especially must be in writing.  (Remember the Mark Z feuds with his former classmates/colleagues at Harvard;  the judge cant rule on unwritten agreements)

Hope you are properly guided by this video:

Inspirational video by Daniel Berroya

Hi mako and lloyd, Here is my video link.  Regards, Nyel Dalisay Sweets / CBY Foods Begin forwarded message: From: YouTube Service <noreply@youtube.com> To: nyelly01@yahoo.com Subject: nyelly01 sent you a video: "inspirational video - daniel berroya" help center | e-mail options | report spam nyelly01 has shared a video with you on YouTube: inspirational video - entrepreneurship inspirational video - daniel berroya © 2012 YouTube, LLC 901 Cherry Ave, San Bruno, CA 94066

Legal Mistakes in Partnerships

Ateneo Professor on Entrepreneurship

What must you avoid in partnerships;  a guide  from Entrepeneur.com, a video presentation

A day in the life of an entrepreneur

Ateneo Professor on Entrepreneurship

From entrepreneur.com, a peek into the life of an entrepreneur, Gary Vaynerch, a video

Stage 10 Tour de France 2012 video

Stage 10 Tour de France 2012 video Road biking and good health, physical fitness, and biking and camaraderie, biking equipment, biking repair tips, biking and good food, biking and safety, biking, travel, biking and tourism. Friday, Ju... Tumingin o magkomento sa post ni Jorge Saguinsin » Ginagawa ng Google+ na higit na katulad ng pagbabahagi sa totoong buhay ang pagbabahagi sa web. Matuto nang higit pa. Sumali sa Google+

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