Lead Generation by Dan Lok - Why do you need this? What is this?

Professor on Entrepreneurship

Rizal Philippines
October 20, 2019

1.  What are leads?  Why do you need this?

      In previous lectures, leads are suspects.    They are the universe of audience in the community who
           can be suspects or who COULD BE POSSIBLY INTERESTED IN OUR PRODUCTS SOME
           TIME. Thus they may be non customer, non prospect,and you as a marketer may ignore them

          Hence we have a program to take care of this via:   FOFF (Free obituaries for friends - people who
          are customers

2.  Why do we need them?

         This is to keep the sales funnel forever operating - suspects, leads, replace the prospects who become
          your buyers.

3.  Example:

     For every 100 people 3% are sure  buyers (Class A)   7% are B,  interested but maybe lacks money
          or needs further conversation

         30%  are not interested at all.

   By your ads and sales talk, or say a stadium talk, you may lose your  leads:

       How do you let the 30% stay in the stadium because they may be transformed from C or D
       Suspects to A and B.

      If you say, those who will buy the lot stay, we will lunch, then only 3 will remain the rest will leave.

     Hence in lead generation, you want to a have a pool of suspects who can be prospects.

     In lead generation you widen the net

            Get them with opt in or learn more posts:   Send them PDF, tips on things that may be
            of help to them in the future.  Like estate planning, staying healthy

           After 3 to 5 months of being a friend and you sending them information, they may become your
           friend and be a buyer too.   So the rest of 30% stay and now you have a larger pool of buyers

Holy Gardens Group. My day job

Deep end - Writing Facebook ads that convert (sell)

Professor on Entrepreneurship

Rizal Philippines
October 18, 2019

1.   Some say FB ads dont work. But it works.

     It will work if you have the right PTM

     Killer ad

2.   3 type of ads:
                                                                                         Corresponding to
    1.  Content marketing  -  lead generation                      acquaintance
    2.  Remarketing                                                             friendship
    3.  Offer                                                                        wedding


3.   Tips:

1.  People dont buy products just for the products  -  for transformation and problems solved.

         Like coffee at Starbucks.  People do not buy the coffee.  But drinking coffee at Starbucks make you
         feel social... A transformation

2. Use  social proof (also espoused by Bob in Persuasion.)  Testimonials

3.  Scarcity and timeline..  You gotta act now... Nothing lasts forever

4.  Watch what people do when scrollling:

      1. Stop the scrolling with a unique  picture

      2.. Then they  will look at the headline

      3.  And then the content... -  killer ad


xxxxx  

1,  Lead generation

      1.  Use yellow

      2.  Use emoji

      3.  List the bullet for the benefits that can be gained.   The glimpse of transformation  that triggers
           questions.  What are those secret?

2.   Remarketing...

      Exquisite event.

     1.  Picture of a wedding  (social proof)

        Headline -  have you been to a wedding that does not look good.  Paint the picturee

       2.  Problem decorating a wedding

      3.  How can we transform the  wedding

     4.  Paint the picture  of transformation

     5.  Add a line on scarcity

     6.  Link to something to a page - to a form, to messenger..

3. Advertising an offer...  Carwash

      1.  Offer

         Problem -  you sit out car wash.

        Transformation   -  how does it work

      2.  What is deadline (this week only) 20% off

          Give solid reason why they should get the offer..

33 Free Lead Generation Techniques at the Web

Ateneo Professor on Entrepreneurship

There are several ways that you can employ to generate sales lead. At the Web.

For Free.

Why dont you try them.  And watch your leads grow and sales and profits increase!!

33 Lead Generation Techniques for Businesses from Nicole Elmore