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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, January 24, 2025

Not much from a team that lacks desire and discpline

Looking forward to the future of business

There was this project that bonked out because of difficulties with personality.  It looked like a promising and profitable venture.  Good location, ripe market. 

I passed this to a team of:   contractor, marketing, former used car sales person and son in BPO.   The initial stint for  funder, a promise of 7 numbers did not materialize.  The investor candidate backed out after pretending its OK.  The experience lasted 5 months.  And now the project is floundering because of lack fo PHP

However, all we need is small money adn employment of Richard Branson No. 4 rule and others too  
CASH Seek prepayments and deposit.

I met the head and requested for study of market whether asking for dp is feasible. The discussion was last Saturday.   The supposed other parties did not arrive.  And now I was asking for marketing plan, the pricing, the product, the promo etc.   They saidi there was all ready.

I have to push harder;  I think none has been produced.

Wednesday, January 22, 2025

More ppt for sales strategies and process

Looking forward to the future of business

This post is going back to self improvement mode, new business.  So far this post, looling only at YT has made 20 ppt outline covering sales, getting rich, self improvement.  Next step is doing the ppt or video format.     Then it can be transformed into:

      1.  Podcast of say P1k - P2k

      2.  Seminars of P5 to 7k pax

      3.  Event or coachng of P30K per day.  

Friday, August 9, 2019

Meet the new media mogul, marketer, seller and relationship king

Ateneo Professor on Entrepreneurship

Rizal Philippines
August 9, 2019

Image result for facebook

This entity  has turned the business world upside down and has many top execs squirming in their seats, wondering what hit them;  pondering what business should they be in next...Especially the media industries and or service provider.

I am referring to Facebook, which has now become the most dominant media, marketing and sales channel.  (and even news media)  Thus it has affected advertisers, marketing company, TV and even the news media.. Hence sale of hard copy newspapers is on the decline; People look at FB for the native news and tidbits, not the mainstrream media  Although FB faltered after IPO because of unclear monetization strategies,  it has now dominated the Digital space with ratio of 2:1 to the next competitor.

FB has kept innovation up front and has supported  FB fan pages much much more than Google. I admire the tools that they have provided and the atmosphere to drive up likes and traffic:   ads, post boost, friends invite to like page,  insights (more depth than analytics)

FB has provided free FB to telco which benefits telco because it whets up appetitite of many to subscribe, with free cellphone, and constant demand for load (especially now for DATA which is needed for FB).  FB provides the content, and the telco only the infrastructure and system for the FB to be distributed in the subscriber area.

Because of its emphasis on friendship and relationship, FB has driven up its subscriber to nearly 2B and has dominated the landscape.  Also it is user friendly:  it is easy to sign up, it easy to log in (just tap your profile pic)   It easy to post and upload pics (unlike the leading search engine)  It is now searchable.

Before I disdain FB for office communications  FB algorithm forces you to simplify message put images, and thus improving office communication.  Many communications are now sent via PM (messenger)  or viber because you can send pics, memos, and videos.  I have seen other businesses use PM for reports...

Why is FB dominant in marketing in sales:

1.  The new media mogul is FB.   Other hads have low eyeball (viewers looking at it)

     1. Billboards while big is less seen this day.  Why the driver is driving, and the  passengers are poring
         over billboards;

    2. TV ads -  they are being zapped thanks to the remote. What happens to TV station ads revenue
        or agencies; or creative people

   3. Newspapers -  dont sell anymore and therefore fewer advertisers.  Many depend on cp for news
       from Yahoo and Google news and FB, albeit sometimes fake.

2. Marketing and sales

    1. FB system has made it possible to really go in bound marketing work - let prospects come to you
        instead of you running after them:

                   1. Thus the traditional sales force and selling system has changed from recruitment
                       to training and system:

                      You can have fan page drive the leads to you, and the content should sell

                      It saves you a lot of legwork, transpo expenses on prospecting. The sales kit could be
                      at FB post;   you need not be intimidated by SG and HoA presidents.  You can jump
                      over the bakod via the CP and FB

                      The seller need not be a professional seller.  They could be students who love FB (members
                      of Krusty Krab hehe2 who sells a group who does this, and closers.  

                      Ali Baba Shopee and Lazada are the new supermalls, selling across many regions..
                      You have noticed that many FCMG are now participating in their sales Thus FB
                      has  its market place.   It also trying to dominate the job search market (recruitment)
                      and  sales:  through ads, lead generation, and harvest and offers

    With this what would traditional businesses do?

               1.  Overhaul their set ups and rethink about:

                     1. Media strategy ads pend

                    2.  Sales organization

                    3. Sales strategy

           2.  The media, ads industry must start overhauling their system

FB employs millions of FB fan pages authors, for free and get revenues for FB for free work.  There are certain FB pages that generate 10,000 of views, I dont get paid for that.  That is for just being liked and popular and for that matter, taking from the surname of the chairman, suckers...

We all ready started this mindset shift

 

                     

Saturday, July 20, 2019

Making it easier and faster for sellers and buyers to sell and to buy

Ateneo Professor on Entrepreneurship

Rizal Philippines
July 20, 2019

I got the shock of my life when a former staff who is now a millionaire who requested a reunion reminded me as I was reminding them then how to make jobs for the back office to be faster and easier, as well as how to make it easy to buyers.  This is especially true for Millenials who want to do it the easy way:   less walk, less hassle less cheche bureche.

       1. For his sellers:

          1. They use smartphones for inbound marketing;   post beautiful pictures at FB prices and
               other attraction of the product.   The viral effect of FB can easily draw in leads.  The friends
               of friends.

               1.  Recruitment of other sellers agents.

               2.  Recognition of top notchers and performers.

        2.  Use of paycards via PSB for the commission;  to save on checks

       2.  For buyers:

             1.  PDC para hindi nagpupunta sa office;

             2.  Use of cc for automatic debit

             3.  Payment via banks and or 711 which is the cheapest

I am getting old;  the youth is the hope of the nation

Sunday, February 16, 2014

CRM system, do you need one?

#entrepreneurship, #profjorgeentrep, #freebusinesstips

From Venture Beat by Mikita Mikado  |  February 10, 2014

Everybody is talking about customer retention, lifetime value of customers.  Repeat sales.  (From Carl Sewell - Customers for Life)  Thus you need a systematic system of tracking your customers.

You do not need more customers.  You just need to sell more to your existing customers. How?

By having a CRM system.  Do you have one?  How do you evaluate a CRM system that fits you best?


Saturday, February 15, 2014

Be clear on your strategic issues before anything else from Ducttape Marketing

 From Duct Tape Marketing blog

Before embarking on a marketing campaign, prioritize the strategic issues:

1.  The why, the mission vision of the business

2. What is remarkable in the business;

3.  PTM

A good plan and execution cant cure a product with unclear PTM or wants and needs t be satisfied.



Saturday, February 1, 2014

Saturday, December 21, 2013

More on Creating LCP (Landing Capture Page)

Ateneo Professor on Entrepreneurship


Creating Capture Page with AWeber

You need to employ internet marketing to generate your lists/leads.  Without leads/prospects, there could be no sales.  List become the sale/money for the business.  You may have great blogs, webs, social media, but without lead generation, there could be no increase sales.

Lead generation is about getting email addresses.  Without the email addresses, all internet marketing (outbound) is useless.  You have to get that email address.

Email owners though have gotten around this strategy of marketers by having anti spam filters, and having the law on their side.  Thus the opt in, (permission marketing ) was born.  This is also called "permission marketing"  You will not send any email to the recipient unless you have his permission. He has to send in his email via:  squeeze page, landing page or via opt in web form.  This is what Landing Page Creation is all about

A weber and Mail Chimp seem to be the commonly availabe opt in package.  A weber starts with $1.00/per month.  and charges rises accordingly according to the volume/number of email in the lists.  It does 3 things:    webform generation, creating the lists gathered from the opt in, and sending emails/web emailsl in bulk. 

In the beginning you may do the following:   get the web form, have the email gathered in google docs or in another web page











































Tuesday, October 8, 2013

Solar Aircon - new business

Ateneo Professor on Entrepreneurship

Many of the businesses that exist now did not exist 5 years ago.  Many companies try to be at blue ocean (and leave the red ocean behind)

One of the up and coming businesses that has been inspired by green innovation is solar technology.  Today, our group will be engaged in marketing Solar Aircon

Saturday, May 18, 2013

Great quotes on design and marketing from Slideshare

Ateneo Professor on Entrepreneurship

These slides deal on design and other great ideas from Branson, Ogilvy and even Einstein.  Some are funny and contrarian.  Nice to watch and learn from


Inexpensive ways of marketing your products

Ateneo Professor on Entrepreneurship

Repost from Repost from Intuit/Marketing Tips | May 16, 2013

Aside from Tweeter, FB and other social media what are the ways by which you can market your products?

l.  Be a public speaker for free

2.  Networking

3.  Cold calls, (by phone - telemarketing)

4.  Rewards for customers as 12 + l deal, week-end week-end discounts

Monday, September 10, 2012

Transforming your marketing from sleepy to deadly

Ateneo Professor on Entrepreneurship

Now you can transform your marketing from sleepy to deadly.  There is a video that tells us more on
Sideways sales letter

Please watch and try how this can transform your most important activity in your company:  sales and marketing.


Monday, April 2, 2012

Fwd: So Mr/Ms Entrepreneurs, You're Serious About Wealth, Right?

Becoming rich must be primary in the mind of an entrepreneur.  We talk about social entrepreneurship or renunciation.  But for someone who must survive, bringing home food on the table is a primary consideration.   After survival. accumulation of wealth becomes an iimportant task.  People can get wealthy by selling from commissions.  When you have saved money from your commissions, then you can have capital for your start up.

Find out more about this wealth making journey from this post.

---------- Forwarded message ----------
From: Vita Koci <kocivita@gmail.com>
Date: Fri, Mar 30, 2012 at 4:37 PM




Sir/Madam

I'm going to be very frank with you here today because that's
just my nature.  I'm just an honest person, and what I'm going to
share with you is going to make A LOT of sense (and hopefully
will be a breath of fresh air from what you're used to).

What matters in business?  Is it your product?  Your company?
Your trends?

All that stuff does matter...but it doesn't matter AS MUCH as
the two most foundational principles of what really creates
success.

You ready?  It's:

1.  Mindset

2.  Marketing.

Those two things RIGHT there are the most powerful abilities
you could ever develop to succeed MASSIVELY in ANYTHING you
do in life.  I'm not kidding.

When you develop the success mentality, when you understand
how creating abundance works, how the law of attraction works,
how millionaires THINK...you will bring wealth into your life.


Literally, I owe every last piece of my growth to my understanding
of the laws of success.  That understanding is what kept me in the
game when my mind wanted to complain, make excuses, give up,
or... any of those other challenges ALL entrepreneurs will face in
business.
I could have quit when I was working very hard, making
no money, and having the people I love tell me "I'm crazy."

If I did that... I wouldn't have earned multiple 5 figures last
month after going through the struggles of figuring it all out
and building my businesses on the Internet.

What do you think?  Is a few months of training, learning
knowledge
, and trial and error worth a MINIMUM of 5 figures
monthly?  Because you can bet your butt I WILL be doing over
6 figures monthly before my next birthday.

That's just how I think. : )
And when you THINK like that...possibilities, people, and events
enter your life to MAKE IT HAPPEN. 
I watch it every day.
So why are you here?
What is it your REALLY looking for, and have you found it yet?
Odds are...you have not.  Because most people have not.  Most
people are still using tactics that DO NOT work to build a business.
They are using archaic methods of building businesses, when
TRUE marketing solutions are at their fingertips and they
don't even know about it.

It's called...technology.  And the people who understand how
to use it have advantages over 99.9% of the rest of the people
on the planet.

It's all about MARKETING.  Take that message to heart.

So here's the deal jorge.saguinsin... I want you to stop
procrastinating if you're READY for what we have to offer.

If you are READY to learn marketing... then don't procrastinate.

If you are READY to develop a millionaire mindset...then don't
procrastinate.

If you are READY to partner with a Mastermind Marketing group
and surround yourself with highly successful people... then
don't procrastinate.

Do you feel where I'm coming from jorge.saguinsin?  I want to
work with people who are VERY serious about creating wealth,
just like I am.

I want to work with people who are DEDICATED to growing as
a person, and as an entrepreneur to manifest their true goals
in life.

And those are the people I WILL and AM working with.

If you feel like, "whoa, that's me!"...then head back to this
page right now...


Get a better understanding of what is literally at your fingertips
and sign up to be part of our group, and you will instantly gain
access to far more training on how to be a successful entrepreneur,
and will be PLUGGED IN with true Marketing Masters.
And if you've already been to that page, and know what
is literally waiting for you this very moment...
Now is the time jorge.saguinsin.  We are looking to take people
from $0 to $10,000 a month in income over the next
90 days.  And we have the technology, the marketing ability,
and the knowledge to do it.
Add all of this up, and it just makes even more sense to
partner up with us now my friend..

Get Started Here

It's been my pleasure, jorge.saguinsin.  I hope you took some
words to heart here today. 
Yours In Mastery,


Vita Koci
P.S. We want to personally mentor and bring a group of 25
people to $10,000 + in monthly income within 90 days.

We have all the technology we need to blow that out of the water.

Now you just have to step up and ask yourself if you're really
ready to set yourself free, or if you want stagnate
a little bit longer : )


6 woodhouse pl, fraser, act 2615, AUSTRALIA

To unsubscribe or change subscriber options visit:
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--
Jorge U. Saguinsin
Angono, Rizal
nuideashare
cheapcures

HOLY GARDENS MEMORIAL
"Special Place where "

Thursday, January 19, 2012

Fwd: [Duct Tape] 5 Ways to Get Your Customers to Create Content For You



---------- Forwarded message ----------
From: John Jantsch <newsletter@ducttapemarketing.com>
Date: Wed, Jan 18, 2012 at 9:08 PM
Subject: [Duct Tape] 5 Ways to Get Your Customers to Create Content For You
To: profjorge.entrep@gmail.com


Opt out or update your information here
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January 18, 2011 - Duct Tape Marketing News

eBook
Free Online Seminar: 10 Things You Can Do Right Now to Rev Up Your Marketing
In this no frills session John Jantsch will reveal 10 tactics any business can employ today to start getting more from their marketing. Each tactic includes an explanation of the precise action steps and tools needed to make it happen.
"I love to talk about marketing strategy, but every now and then you've got to knuckle down and do some stuff!" - Register here
Cool Tools
Tools, links and services we found this week



Experiment.ly - helps you measure and improve the performance of any online ad campaign - including pay-per-click, organic search, social media, CPA, and more.
Code Year - cool initiative from Code Academy that helps you learn valuable programming skills for free. Sign up on Code Year to get a new interactive programming lesson sent to you each week.
What do you love - this little tool from Google allows you to create a search and then have all the various elements such as YouTube videos, books, trends, patents, and images related to the search put on a kind of dashboard page. It's clearly a tool the show off all of Google's various related tools, but it's still somewhat interesting.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Ultimate Marketing System. Does your business need more leads, sales, and control of your marketing? More info here

Featured Story


5 Ways to Get Your Customers to Create Content For You
By John Jantsch
Customer Parking Drive In
You've heard enough about the need to produce content that I'm guessing you're probably blogging away and curating, aggregating and filtering all manner of content.
But there's one type of content that you may not be focused on and I happen to think it's some of the most potent to be had - and that's customer generated content.
Read the Rest at Duct Tape Marketing


Marketing Links
Posts from my personal blog reader


12 Most Helpful Tips on How to Give an Effective Presentation
Sweaty palms. Quivering Voice. Dry Throat. Do you get uncomfortable when talking in front of people? You're not alone.: from 12 Most
I Like You, But Not That Way: How Retailers Lose & Win Back Customers
"3D Catalog" is a phrase you will see in a few articles about the retail industry these days.: from Influential Marketing Blog

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller - The Referral Engine - Teaching Your Business To Market Itself by John Jantsch - Found wherever books are sold - More info here

Social Media Buzz
Listening to the conversation online


Google Search Plus Is Shaking Things Up a Bit
This week Google realigned it's search results to officially add a feature that many had witnessed leaking into search results.: from Duct Tape Marketing

Small Business
Trends in Small Business

Bigger goals mean more resistance - don't back down!
If you followed my planning videos in December, you may have defined some nice juicy goals for yourself this year. from Pamela Slim

Duct Tape Marketing
4806 Belleview Ave
Kansas City, Missouri 64112
United States
(866) 382-8273



--




Sunday, December 11, 2011

3rd and 4th session at Lipa Regis campus

An Ateneo Graduate School of Business Advantage

We had  the 3rd and 4th session of the entrep class at Lipa Regis.  That means it is a whole day session.  We had to because most would have their Christmas party on December 17.  I would not have done this were it not for exigency.  We all know that learning takes time.  Attention span is only l hour.

However, we were to survive the day.  We had four lectures:   Opportunity,  Product Design, Innovation and Marketing.  Really we had to conduct these lectures;   some basic knowledge escaped the memories of the students. 

Then we had the creative activities.  These were hands on.  Product creation, prototyping.  However the Margarita prototype nearly got me.  

Then we had the cases:  MC2 and Jose Lontoc.   MC 2 was easy.  Lontoc was not.  Probably they were tired all ready.