An Ateneo Graduate School of Business Advantage
We had the 3rd and 4th session of the entrep class at Lipa Regis. That means it is a whole day session. We had to because most would have their Christmas party on December 17. I would not have done this were it not for exigency. We all know that learning takes time. Attention span is only l hour.
However, we were to survive the day. We had four lectures: Opportunity, Product Design, Innovation and Marketing. Really we had to conduct these lectures; some basic knowledge escaped the memories of the students.
Then we had the creative activities. These were hands on. Product creation, prototyping. However the Margarita prototype nearly got me.
Then we had the cases: MC2 and Jose Lontoc. MC 2 was easy. Lontoc was not. Probably they were tired all ready.
Author - semi retired business entrepreneur leader who is now a senior citizen. Current posts are about his current business experience and learnings. A former lecturer at a top GSB in the PHL for more than a decade. We had great successful entrepreneur graduates
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