More on Creating LCP (Landing Capture Page)

Ateneo Professor on Entrepreneurship


Creating Capture Page with AWeber

You need to employ internet marketing to generate your lists/leads.  Without leads/prospects, there could be no sales.  List become the sale/money for the business.  You may have great blogs, webs, social media, but without lead generation, there could be no increase sales.

Lead generation is about getting email addresses.  Without the email addresses, all internet marketing (outbound) is useless.  You have to get that email address.

Email owners though have gotten around this strategy of marketers by having anti spam filters, and having the law on their side.  Thus the opt in, (permission marketing ) was born.  This is also called "permission marketing"  You will not send any email to the recipient unless you have his permission. He has to send in his email via:  squeeze page, landing page or via opt in web form.  This is what Landing Page Creation is all about

A weber and Mail Chimp seem to be the commonly availabe opt in package.  A weber starts with $1.00/per month.  and charges rises accordingly according to the volume/number of email in the lists.  It does 3 things:    webform generation, creating the lists gathered from the opt in, and sending emails/web emailsl in bulk. 

In the beginning you may do the following:   get the web form, have the email gathered in google docs or in another web page