Author - semi retired business entrepreneur leader who is now a senior citizen. Current posts are about his current business experience and learnings. A former lecturer at a top GSB in the PHL for more than a decade. We had great successful entrepreneur graduates
This is a source of pride for many Filipinos and in officials of the government for having achieved this status.
In an article published by Manila Bulletin and as gleaned from CEO world, the Philippines rank as the third leading investment destination in the world. Third.
Here are the scores
1st Malaysia (85.8)
2nd Poland (85.2)
3rd Philippines (84.6)
4th Indonesia (84.4)
5th Australia (84.1)
6th Singapore (83.7)
7th India (83.6)
8th Czech Republic (82.6)
9th Spain (81.9)
10th Thailand (81.6)
Nadaig pa natin USA, and Japan (IMF ranked financial standing of Japan and US as bad)
In previous lectures, leads are suspects. They are the universe of audience in the community who
can be suspects or who COULD BE POSSIBLY INTERESTED IN OUR PRODUCTS SOME
TIME. Thus they may be non customer, non prospect,and you as a marketer may ignore them
Hence we have a program to take care of this via: FOFF (Free obituaries for friends - people who
are customers
2. Why do we need them?
This is to keep the sales funnel forever operating - suspects, leads, replace the prospects who become
your buyers.
3. Example:
For every 100 people 3% are sure buyers (Class A) 7% are B, interested but maybe lacks money
or needs further conversation
30% are not interested at all.
By your ads and sales talk, or say a stadium talk, you may lose your leads:
How do you let the 30% stay in the stadium because they may be transformed from C or D
Suspects to A and B.
If you say, those who will buy the lot stay, we will lunch, then only 3 will remain the rest will leave.
Hence in lead generation, you want to a have a pool of suspects who can be prospects.
In lead generation you widen the net
Get them with opt in or learn more posts: Send them PDF, tips on things that may be
of help to them in the future. Like estate planning, staying healthy
After 3 to 5 months of being a friend and you sending them information, they may become your
friend and be a buyer too. So the rest of 30% stay and now you have a larger pool of buyers
Luma na ito, panahon ito ni Google at email, FB age na. find our how
to do at age of FB and Instagram
How would you like to earn more? You can do this by dominating the web making conversation about yourself and product. You have to build trust with the followers because they know and trust you.
The presentation matches what the other gurus are saying.
1. You can proceed to making offer at once. You have to win the trust and friendship of the
market. Many cant buy because: they dont know you, your company and the product
2. The steps needed are:
1. Acquaintance
2. Friendship
3. Marriage
3. Understand that your goal is to guide the readers, transform from 1 to 3. It takes time for people
to absorb the information and buy from you.
4. The business owner, the entrepreneur must do the 3 things
1. Create value
2. Communicate the value
3. Accelerate, leverage multiplying the communication process
But it cant done overnight. Poon has a staff and he must have done this over a long period of time
3. Transcribe the videos (there are some platform that does this)
4. Put subtitles, gather them in a platform and schedule select the platform where to upload:
You tube, facebook, vimeo, instagram. A play list. They must have pixel format. FB is 720 x720
Que for the next 90 days. Only 5% of the videos perform...
5. Make quote cards for each of the post/video you made. With image made from Fondo, photo monkey
N.B stagger the posting of video and quote gram so that they dont appear on the same month...
6. Long term blog post. Take the transcription add admonition and place in shared folder
and post on your blog...
7. Getting your ROI. How do you harvest money from your work and investment?
Summarize:
1. Make your videos
2. Curate videos, have subtitles. Trascribe. Have a consistent theme
3. Do the following:
1. Post the video at different platforms
2. Create quote cards - post af FB and Instangram
3. Post the quote card and transcription (with video) at your blog.
4. Use the following to convince people to buy the product
Conclusion: Being good at something is not due to talents alone. Skills can be developed by training
and hard work.
I have been able to do this: I have several blogs on biking, landscaping, health (cures) self development, memorial park, solar, physical fitness: our town, on politics and philosophy. and paired with FB pages. It is just I missed some of the recommendation by Peng Joon (since this is not a full time job, more of the hobby)
1. I did not post as myself, I shunned publicity
2. Did not do videos (since I am not technically adept at this)
3. I was not focused since I was posting on diverse topics. I have many topics, too much food on the plate.
4. Since there are no videos there are no transcription. If there are videos, they are existing You Tube
videos, I should have made on my own.
5. No quote cards.
6. But I have blogs. I should have linked the blogs a and facebook nd main business so that the other followers can converge or be linked to your sponsoring business and be part of the sales funnel
