Building traffic by by Peng Joon - conversation dominating strategy

Professor on Entrepreneurship

Rizal Philippines
October 20, 2019

      

                                 Luma na ito, panahon ito ni Google at email,  FB age na.  find our how
                                                       to do at age of FB and Instagram


How would you like to earn more?  You can do this by dominating the web making conversation about yourself and product.  You have to build trust with the followers because they know and trust you.

The presentation matches what the other gurus are saying.

     1.  You can proceed to making offer at once.  You have to win the trust and friendship of the
           market.  Many cant buy because:  they dont know you, your company  and the product

    2.  The steps needed are:

        1.  Acquaintance
        2.  Friendship
        3.   Marriage

   3.  Understand that your goal is to guide the readers, transform from 1 to 3.  It takes time for people
         to absorb the information and buy from you.

  4.   The business owner, the entrepreneur must do the 3 things

        1.  Create value
        2.   Communicate the value
        3.  Accelerate, leverage multiplying the communication process

            But it cant done overnight.   Poon has a staff and he must have done this over a long period of time


Content marketing acceleration strategy; converstation domination

      1.   Make 120 videos

      2.  Schedule their showing on different platforms

     3.  Transcribe the videos (there are some platform that does this)

     4.  Put subtitles, gather them in a platform and schedule select the platform where to upload:
          You tube, facebook, vimeo, instagram.  A play list.   They must have pixel format.  FB is 720 x720

          Que for the next 90 days.    Only 5% of the videos perform...

    5.  Make quote cards for each of the post/video you made.   With image made from Fondo, photo                    monkey

      N.B stagger the posting of video and quote gram so that they dont appear on the same month...

     https://spark.adobe.com/make/posters/quote-posters/

    https://quotescover.com

    https://www.designwizard.com/template/recreation/inspirational-quotes-images/

    6.   Long term blog post.  Take the transcription  add admonition and place in shared folder
          and post on your  blog...

   7.  Getting your ROI.  How do you harvest money from your work and investment?

      Summarize:

      1.  Make your videos

      2. Curate videos, have subtitles.  Trascribe. Have a consistent theme

      3.  Do the following:

          1.  Post the video at different platforms

          2. Create quote cards -  post af FB and Instangram

         3.   Post the quote card and transcription (with video) at your blog.

        4.  Use the following to convince people to buy the product

Conclusion:    Being good at something is not due to talents alone.   Skills can be developed by training
                      and hard work.

I have been able to do this:  I have several blogs on biking, landscaping, health (cures)  self development,  memorial park, solar, physical fitness: our town, on politics and philosophy. and paired with FB pages.   It is just I missed some of the recommendation by Peng Joon (since this is not a full time job, more of the hobby)

     1.  I did not  post as myself,  I shunned publicity

     2.  Did not do videos (since I am not technically adept at this)

     3.  I was not focused since I was posting on diverse topics.  I have many topics, too much food on the plate.

    4.  Since there are no videos there are no transcription.  If there are videos, they are existing You Tube
         videos,  I should have made on my own.

    5.  No quote cards.  

    6.  But I have blogs.  I should have linked the blogs a and facebook nd main business so that the other followers can converge or be linked to your sponsoring business and be part of the sales funnel

 
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