Professor on Entrepreneurship
Rizal Philippines
October 9, 2019
Steps:
1. Know your PTM (primary target market) and know their buying behavior
2. What is the offer (product or service)
3. Hook. How are you going to bait the prospect from among other population:
1. Shocking picture to show to the customer (say old watermelon)
2. Solution to a problem (always a good strategy)
3. Power words:
Paint words in a copy. E.g. Weird product to remove disgusting gunk
Paint the picture in their mind preferably with video..
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