Company sales boosted by a drink named after a deadly snake

Professor on Entrepreneurship

Rizal Philippines
October 6, 2019

Myth and truth on Energy Drinks

At the wake of his eldest brother, a business partner, a Chinese when asked about his lovely daughter (was a shampoo model) told us that she is married to a top exec of a beer company.  And he told us the story that it was his son in law who conceived of an energy drink and saved the day for the beer company. He saw such an energy drink abroad and was inspired to propose/make one for the company.

The root of all business success is innovation, and creativity.  This is great entrepreneurship.  So its innovate or die.... Every entrepreneur must strive to ba an innovator. He must think of something new every day.   (Not just one but plenty)   It should at every executives/manager's routine work.  Paradigm


..The beer market was in the doldrums after the light brandy's stole the recreational drinks of adults from the beer (which has become pricey and unaffordable)



And he had it named after a deadly snake, to bite off  market share.... And the ferocity of the brand...