Professor on Entrepreneurship
Rizal Philippines
October 18, 2019
1. Break the pattern and get the people stop the routine...
2. Interest: something unusual bizarre
3. Desire - people buy because of Emotion
Include the emotion desire in buying.. (from hell to heaven)
Transform the person. Paint a picture of the
4. Call to action
1. Scarcity/urgency. With count down timer.
2. Social proof (if other people are using this)
3. Likeability... From pleasant people (include your picture in the ad)
4. Handling objections include the anticipated objections..
5. Limiting options
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