Lead Generation by Dan Lok - Why do you need this? What is this?

Professor on Entrepreneurship

Rizal Philippines
October 20, 2019

1.  What are leads?  Why do you need this?

      In previous lectures, leads are suspects.    They are the universe of audience in the community who
           can be suspects or who COULD BE POSSIBLY INTERESTED IN OUR PRODUCTS SOME
           TIME. Thus they may be non customer, non prospect,and you as a marketer may ignore them

          Hence we have a program to take care of this via:   FOFF (Free obituaries for friends - people who
          are customers

2.  Why do we need them?

         This is to keep the sales funnel forever operating - suspects, leads, replace the prospects who become
          your buyers.

3.  Example:

     For every 100 people 3% are sure  buyers (Class A)   7% are B,  interested but maybe lacks money
          or needs further conversation

         30%  are not interested at all.

   By your ads and sales talk, or say a stadium talk, you may lose your  leads:

       How do you let the 30% stay in the stadium because they may be transformed from C or D
       Suspects to A and B.

      If you say, those who will buy the lot stay, we will lunch, then only 3 will remain the rest will leave.

     Hence in lead generation, you want to a have a pool of suspects who can be prospects.

     In lead generation you widen the net

            Get them with opt in or learn more posts:   Send them PDF, tips on things that may be
            of help to them in the future.  Like estate planning, staying healthy

           After 3 to 5 months of being a friend and you sending them information, they may become your
           friend and be a buyer too.   So the rest of 30% stay and now you have a larger pool of buyers

Holy Gardens Group. My day job