Professor on Entrepreneurship
Rizal Philippines
October 18, 2019
1. Some say FB ads dont work. But it works.
It will work if you have the right PTM
Killer ad
2. 3 type of ads:
Corresponding to
1. Content marketing - lead generation acquaintance
2. Remarketing friendship
3. Offer wedding
3. Tips:
1. People dont buy products just for the products - for transformation and problems solved.
Like coffee at Starbucks. People do not buy the coffee. But drinking coffee at Starbucks make you
feel social... A transformation
2. Use social proof (also espoused by Bob in Persuasion.) Testimonials
3. Scarcity and timeline.. You gotta act now... Nothing lasts forever
4. Watch what people do when scrollling:
1. Stop the scrolling with a unique picture
2.. Then they will look at the headline
3. And then the content... - killer ad
xxxxx
1, Lead generation
1. Use yellow
2. Use emoji
3. List the bullet for the benefits that can be gained. The glimpse of transformation that triggers
questions. What are those secret?
2. Remarketing...
Exquisite event.
1. Picture of a wedding (social proof)
Headline - have you been to a wedding that does not look good. Paint the picturee
2. Problem decorating a wedding
3. How can we transform the wedding
4. Paint the picture of transformation
5. Add a line on scarcity
6. Link to something to a page - to a form, to messenger..
3. Advertising an offer... Carwash
1. Offer
Problem - you sit out car wash.
Transformation - how does it work
2. What is deadline (this week only) 20% off
Give solid reason why they should get the offer..
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