What do you think generated the most sales for business enterprises?
Advertising, sales promo, contests? Yes maybe. But history bears out that direct sales marketing (now email marketing in lieu of mail posting) has created the most economic activity and wealth than other types of media/marketing activity.
I am trying to learn Get Response, an auto responder, and I hope I can make it work. We are subscribed to this at $12.00 per month, and there are other things we have to make: landing, squeeze page, etc. and the offers that go with it. The freebies in exchange for the email.
Repost from Entrepreneur.com
Craig Simpson and Dan Kennedy have written a master piece on direct mail. Every hospital, physician practice and healthcare facility should have this book on their desk to follow as the authority on acquiring new patients and reaching new markets through their proven strategies. I have personally seen the results of Craig and Dan’s direct mail work and they are REAL and deliver RESULTS!
- Lisa T. Miller, MHA, Founder & CEO VIE Healthcare
Direct Mail Marketing is the hidden secret of many entrepreneurs and small business owners, yet most waste tons of money because they don’t understand the “science” behind it. Craig Simpson and Dan Kennedy walk you step-by-step through this amazing, and highly efficient marketing tool, in The Direct Mail Solution. I believe this powerful, practical road map is a must for every business that is looking to grow their sales volume.
- Ben Glass, Great Legal Marketing
Direct Mail may just be the best kept “Secret” for marketing your business today. In an era of everything electronic, faster, cheaper, easier, direct mail is NONE of those things… which likely accounts for it’s amazing ability, when deployed correctly, to be one of the most effective business-building-blockbuster components EVER. Period.
The Direct Mail “DREAM TEAM” Dan Kennedy and Craig Simpson are one of the best possible combinations on the planet. Dan Kennedy is one of the top living direct response long-form sales letter copy writers alive today. Craig Simpson is the hired gun many of us rely upon to ignite and deploy our direct mail marketing.
In his book, The Direct-Mail Solution Craig paints a powerful picture of the “A to Z” you need to know about Direct Mail. Whether you are just about to do your first mail piece or a seasoned pro mailing millions of pieces per year, there are valuable “Gems” in this book for you. If you’ll stop tweeting and checking your Facebook account long enough to read this book, you just may add another million to your portfolio in the years to come!
- Dr. Tom Orent, CEO, Gems Publishing, USA
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