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Monday, July 7, 2025

Mixue a new fastfood global phenomenon, based on low cost; not vc high tech

Nation building via learning and being the best in business

This started in China.  It has now 45,000 stores valued at $10B, and spread across SEA (low cost low income markets).  What will happen if it moves to US and Europe.? Started by Zhang Hangshao  He started with ice cream (just like Tan Cak Tiong Jollibee) priced at 1 Yuan  =  15 US cents

Its theme:  "I love you, you love me"

Its strategy:   low cost,  franchising (low entry) and its own logistics. 

This post would favor low cost, low price, low margin vs other business model that favor higher margins and profit.  What would you favor?

The trillionaire companies like Alphabet, Meta are in the FREEMIUM business model.  







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