Mixue a new fastfood global phenomenon, based on low cost; not vc high tech

Nation building via learning and being the best in business

This started in China.  It has now 45,000 stores valued at $10B, and spread across SEA (low cost low income markets).  What will happen if it moves to US and Europe.? Started by Zhang Hangshao  He started with ice cream (just like Tan Cak Tiong Jollibee) priced at 1 Yuan  =  15 US cents

Its theme:  "I love you, you love me"

Its strategy:   low cost,  franchising (low entry) and its own logistics. 

This post would favor low cost, low price, low margin vs other business model that favor higher margins and profit.  What would you favor?

The trillionaire companies like Alphabet, Meta are in the FREEMIUM business model.  

Several millionaire gurus advised that in sales or entrepreneurship, do something for free as knowledge, seek payment for execution

Looking forward to the future of business

Some successful billionaires, sales gurus  like Dan Martell have spoused doing something for free. And worth mentioning are freemium business model as exemplefied by Wiki, Linked in, Google, You Tube and many more.   Ordinary products are free, but premium models are not.

Martell says that knowledge, skills can be shared for free, but execution, like workshop, mentoring, seminars are not.   You attract followers when you give something for free.  

What you sow you reap.   If you have sowed so much prosperity and wealth to other people, to the govt and the community, there is no other consequence except progress in due time.  

And besides that is called for in the scriptures.   

Find your gift and share with others.      

This post has been engaged in many things that are free:

    1.  Teaching at a GSB at a pittance of what I would earn in business

    2.  Mentoring in a group espousing entrepreneurship

    3.  Publishing countelss Entrepreneruship ppt at Linked in

    4.  Advising other business men in their deals

    5.  Sharing nuggeets of wisdom in ordinary business conversation

Some things I learned about Sulit from its founder

Ateneo Professor on Entrepreneurship  | August 20, 2013

I interviewed my inaanak during the long wait for the start of the% program and during the awarding proper (they kept on reading the same text for the same category) on his baby:  Sulit.

Why name sulit?   Does it have something to do with the their surnames?  " No it is about Sulit -  value for money.  It is worth it.  The Pilipino word for value."

Are you 24/7.   "No only 6 to 9.  Maybe the customer support."

Does everybody pay for Sulit posting.   "No.  But our goal is to make just 5% pay for the services to 95%.  We use the Chris Anderson "freemium" "

How come when you search for something, Sulit always comes up?   "It is a trade secret.  We tweak here and there.  But it is difficult now.  Mr. Google is smart now.  It is more difficult to do an SEO magic now. It is all about content.  We are glad we have 70,000 new contents daily

Some of his thoughts:

"We are number l in the PHL, we even beat Ebay"

"We started with nothing;  my wife and I did not practically sleep building the templates and the infrastructure.  We are glad we have the support of the foreign investor because we can match the media and ads spending of our competitor.  It would be challenging to start this kind of business again."

"BIR says that our business is just like SM with tenants.   And we should be taxed.  How untrue.  Very few of our postings/followers pay.  Less than 5%" But we are all aware that regulations and taxation online are still vague.  It  is still in the gray area.

International Entrepreneurship - Freemium

 This is a very popular practice, phenomenon in the internet age.  Everybody expects many things to be free.  Free is taken for granted.  The idea of free comes from Chris Anderson. (He is also the author of the Long Tail) When he launched the book, he gave away free copies.  The internet is complete with examples of the free.  Slideshare, photobucket, Flickr. Gmail, Yahoo.mail, FB are all free.

This being free take place because the cost of storage in chips, has gone to almost zero.  Computer performance, based on Moores law really increased and cost of transistors which are integrated in tiny chips is practically nil That is why many computer, IT companies can offer FREE.

In the 20th century, free is 5% and the rest is paid.  Thus you have coupons, discounts, free samples and other stuff.  In the 2lst century, it the reverse,  5% of the total events are ;paid, the rest 95% is free.  The guys who pay, pay Premium, hence the word FREEMIUM.  Those who pay the premium can pay for the cost of the 95% plus some profit.  Take note that email is free, but there is advertisement all around, and that is where the revenues come in.  Newspapers are also supposed to be example of freemium.  The newspapers cost is paid for by advertisers.  (That is the idea of Pulitzer)  The first copy if gravy for the publisher.  That is why newspaper companies will struggle to get your subscription even if it is expensive to deliver that paper to you



"Every generation needs a revolution an ENTREPRENEURIAL REVOLUTION."