Showing posts with label Sulit. Show all posts
Showing posts with label Sulit. Show all posts

Saturday, December 21, 2013

Free Ads for Entrepreneur - Use them to your advantage while you still do not have advertising resources

Ateneo Professor on Entrepreneurship

You may want to have exposure for your product for free.  Here is one post that enables you to do this free for an international market.  Here in the Phil:  the free ads sites are:

1.  Sulit (nor merged with OLX)

2.  Ahyos dito

3. Craiglist

Use them to the hilt




Tuesday, August 20, 2013

Some things I learned about Sulit from its founder

Ateneo Professor on Entrepreneurship  | August 20, 2013

I interviewed my inaanak during the long wait for the start of the% program and during the awarding proper (they kept on reading the same text for the same category) on his baby:  Sulit.

Why name sulit?   Does it have something to do with the their surnames?  " No it is about Sulit -  value for money.  It is worth it.  The Pilipino word for value."

Are you 24/7.   "No only 6 to 9.  Maybe the customer support."

Does everybody pay for Sulit posting.   "No.  But our goal is to make just 5% pay for the services to 95%.  We use the Chris Anderson "freemium" "

How come when you search for something, Sulit always comes up?   "It is a trade secret.  We tweak here and there.  But it is difficult now.  Mr. Google is smart now.  It is more difficult to do an SEO magic now. It is all about content.  We are glad we have 70,000 new contents daily

Some of his thoughts:

"We are number l in the PHL, we even beat Ebay"

"We started with nothing;  my wife and I did not practically sleep building the templates and the infrastructure.  We are glad we have the support of the foreign investor because we can match the media and ads spending of our competitor.  It would be challenging to start this kind of business again."

"BIR says that our business is just like SM with tenants.   And we should be taxed.  How untrue.  Very few of our postings/followers pay.  Less than 5%" But we are all aware that regulations and taxation online are still vague.  It  is still in the gray area.

Monday, August 19, 2013

The Sulit founder and CEO is may "inaanak" pala!

Ateneo Professor on Entrepreneurship

     Prof Jorge with RJ David, CEO and founder of Sulit at Angono Day awards night


Angono Rizal  PHL   August 19, 2013

I attended an awarding ceremonies which culminate the 75th (diamond) independence jubilee of Angono, Rizal my hometown.  As I was waiting for the program to start, one of the awardees for business (just like me but for IT) took my hand and said "Mano po ninong"  I was a little bit surprised and after some conversation learned, as I thought all along that he founded Sulit. He is RJ David, an inaanak.

And that we has awardee for Go Negosyo (where I am a lecturer) several times.  And I had conversation about SEO (of which my daughter is very much involved him)  Sulit is a very much admired local IT company.  He said he started it with his wife in Bloomingdale Homes subdivision (which I planned and helped build and sell).  And they started everything from scratch.

He sold the company to a South African company (a $5 billion annual revenue company which owns Craig partially) but retained the CEO title and 20% ownership.  He does not live anymore in Angono.  He lives in Ortigas where Sulit is now headquartered.