Increasing the likehood of repeat business/visit at restaurant

Nation building via learning and being the best in business

The likehood of a customer getting back is less than 40% but the % can be increased.   

Market for more visit (3)

1.   First customer  -   free  special rib dinner with a card  (just $4 vs $1,200)

2.   2nd visit -   chicken dish

3.   3rd visit  -   free cheesecake  percentage is 70%+

How can we translate this into our business.?

Better than media marketing.   

Marketing restaurant for the 3rd visit