The illusion of the free.
What if you are renting hotel at $150.00 and the competitor drops to $120.00 and he plans to drop to $110.00 The consultant stops the hotel owner. and suggests: $180 hotel room with free meal. worth $`100.00 (which cost only $25.00)
So you make: $80.00 + (100 - 25) 75 = $155.00 much more than if you sell room at $150.00
So you keep your hotel full, and the restaurant full. Additionally, the hotel occupants order desert or cocktail and pay the $30.00 extra. How many times you spend more on the free. The free is a custom built ATM for you
See how they tempt you at casinos while riding buses with free $50.00 gambling credits and above the WD free dining and drinks
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