My report about Purple Cow.
Thanks and regards.
Bryan Roy Trinidad
SPENTREP - S63
Showing posts with label purple cow. Show all posts
Showing posts with label purple cow. Show all posts
Wednesday, June 20, 2012
Friday, February 3, 2012
Alstair Free and Purple Cow.
An Ateneo Graduate School of Business Advantage
The topic of Alstair Free today was Focus by Engineers (or rather unfocus) Employing Seith Godin ideas, he challenges his engineering students to be remarkable (or become ignoreable). And thus come our with "EXPLOSIVE" product ideas. Ordinary product ideas wont do.
To do this, one must be:
REMARKABLE
RELENTLESS
RADICAL.
Thus he rattles off ideas on kettle. Its main function is not just to boil water, but to have perfect tea, to warm at 93 degrees Celsius.
Or various design of toaster: toaster with egg frier (for one egg) for two eggs, shaped like a dvd player, that is transparent, that can create letters or design on the bread, or a toaster with car design on it.
But it has start from one self. So he challenges his student on competition to produce a music video that is about being a hero, remarkable.
The topic of Alstair Free today was Focus by Engineers (or rather unfocus) Employing Seith Godin ideas, he challenges his engineering students to be remarkable (or become ignoreable). And thus come our with "EXPLOSIVE" product ideas. Ordinary product ideas wont do.
To do this, one must be:
REMARKABLE
RELENTLESS
RADICAL.
Thus he rattles off ideas on kettle. Its main function is not just to boil water, but to have perfect tea, to warm at 93 degrees Celsius.
Or various design of toaster: toaster with egg frier (for one egg) for two eggs, shaped like a dvd player, that is transparent, that can create letters or design on the bread, or a toaster with car design on it.
But it has start from one self. So he challenges his student on competition to produce a music video that is about being a hero, remarkable.
Wednesday, November 9, 2011
Purple Cow: Special Report by R100022
Special Report by Maris Lim on Purple Cow by Seith Godin
Purple cow
View more presentations from Maris Lim
Sunday, July 10, 2011
Some more Lessons from John Gokongwei Special Report by Ana,( Others by Richard, Myra BJ and Angelica.
1..The story on the life of John Gokongwei stresses some very important points on entrepreneurship:
l. The importance of thrift and frugality. Save, save, save to have capital for future ventures and investment.
2. Taking on the giants.
3. Think international.
4. In the beginning, you become an entrepreneur because of necessity to survive. Later on it TO BE YOURSELF (Personal Mastery)
2 PURPLE COW by Seith Godin (reported by BJ)
Be remarkable or be ignoreable. Be different/unique. Differentiate or die.(One way to be noticeable you have to be googleable so Yahoo users, watch out before you become unnoticeable)
3. BLUE OCEAN by Angelica
Blue ocean strategy is to be in different market or multiple market where there is less competition. This means choosing a new PTM (referring to the business model canvass) It is being a leader, or being the first in that market, using a new product, a new platform or channel.
4. BUSINESS PROCESS IMPROVEMENT (bpi) by Richard Sengson
It is a very detailed (as most process people are) very graphic and systematic. His keypoints are: strong management support, being customer centric in all the bpi; the use of champions and never ending search for improvement. Well done Richard.
l. The importance of thrift and frugality. Save, save, save to have capital for future ventures and investment.
2. Taking on the giants.
3. Think international.
4. In the beginning, you become an entrepreneur because of necessity to survive. Later on it TO BE YOURSELF (Personal Mastery)
2 PURPLE COW by Seith Godin (reported by BJ)
Be remarkable or be ignoreable. Be different/unique. Differentiate or die.(One way to be noticeable you have to be googleable so Yahoo users, watch out before you become unnoticeable)
3. BLUE OCEAN by Angelica
Blue ocean strategy is to be in different market or multiple market where there is less competition. This means choosing a new PTM (referring to the business model canvass) It is being a leader, or being the first in that market, using a new product, a new platform or channel.
4. BUSINESS PROCESS IMPROVEMENT (bpi) by Richard Sengson
It is a very detailed (as most process people are) very graphic and systematic. His keypoints are: strong management support, being customer centric in all the bpi; the use of champions and never ending search for improvement. Well done Richard.
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