Fwd: 2 experts' 10 simple tips for building a better business website

Here are some more tips for building a small business website that are more effective.  I got this feed from smallbusiness smartbrief and hope the articles here can be useful

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Feb 9, 2012 at 11:48 PM
Subject: 2 experts' 10 simple tips for building a better business website

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February 9, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How entrepreneurs stop micromanaging and start leading their business Susan Parker and her sister were micromanaging customer complaints at their dress company, Bari Jay, until they called in a business coach to show them where they were going wrong. The coach asked them to come up with a purpose for the company -- the sisters picked "making memories" -- and had them explain it to their employees. The sisters also implemented a quick morning meeting to make sure the company's leaders were all on the same page. The New York Times (tiered subscription model)/You're The Boss blog (2/8)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Marketing  Better marketing through goal setting and results measuring The first step to better marketing results is to determine your objectives, John Jantsch writes. Then figure out a way to measure your progress. "Goals are like magnets in a way," he writes. "If we define them and measure our results towards achieving them, they can produce some pretty dramatic pull." Duct Tape Marketing (2/7)      2 experts' 10 simple tips for building a better business website Research shows your website can have an impact on whether customers buy from your business, David Gitonga writes. To improve your website, start a blog, embed videos and use tools such as Google Analytics to attract more Web traffic, he writes. Don't overlook basic aspects of your website such as the navigation and about page, Lisa Barone advises. Every business website should be intuitive and easy to navigate with a clear and complete about page. TechRepublic/SMB Technologist blog (2/7), Small Business Trends (2/7)      With e-mail marketing bringing in $40 for every dollar spent, effective e-mail campaign execution is essential for small businesses. In this free white paper from American Express OPEN, learn how to provide relevant content, properly manage your list and help ensure message delivery. Download your E-Mail Marketing Best Practices white paper now, exclusively for SmartBrief readers. Management  8 tips for bringing together a world-class team A number of factors -- including a positive work environment and a strong benefits plan -- can help you to attract top-quality job applicants, writes Joe Reynolds of Red Frog Events. When sorting through them, look for passionate people and don't place too much emphasis on resumes. Ask interesting interview questions rather than the played-out queries that everyone has already rehearsed answers to, he recommends. Inc.com/Leaps and Bounds (2/8)      How to manage the 3 generations of women in today's workforce The key to helping your women achieve to their full potential at work is to understand where they are coming from, Rieva Lesonsky writes. Different age groups of women face different challenges -- Generation X women and baby boomers tend to have more familial responsibilities than younger women do. Offering your employees flexible working conditions can help them to handle the challenges they face, she writes. Small Business Trends (2/8)      Money  Save on your tax bill with a health-insurance deduction If you're self-employed, you can deduct health insurance on your taxes if the policy is in your name or that of your business and if you have no other choices for coverage, writes Karen E. Klein. The deduction should be taken on your 1040 tax form, she writes. Bloomberg Businessweek (2/7)      Make your business phone system decision much easier. Not sure what your buyer type is? Need a better understanding of the features available? Download this free guide to get access to Focus' Short List as well as our side-by-side assessment of all of the key vendors in the space. SmartPulse  Would you be willing to share your income with the world as business owner Paul Downs did in his latest blog post? No  61.38% Yes  25.52% I'm not sure  13.10% Have you ever sought help from a business coach? Yes No Tips & Tools  A high-quality, low-cost alternative to Microsoft Office Microsoft Office can be a pricy purchase, so it's worth it to take a look at Kingsoft Office Suite 2012, Rick Broida writes. The package of features is pretty good, and the software offers a tabbed interface to allow users to switch between documents, he writes. The software's standard version costs about $50, but there is also a free version. PC World Business Center/Simply Business blog (2/8)      3 upcoming House bills focus on small business Three bills focused on small businesses are close to being introduced in Congress. Among other provisions, the bills would require small-business advocates to be involved in the government's acquisition planning and refine the standards used to classify small businesses. American City Business Journals/Austin, Texas (2/8)      Featured Content  When You Can't Fire Someone for Arson Courtney Rubin Connecting Minority-Owned Businesses to Corporate and Government Money James O'Brien Job Growth: Temporary Staffing Is on the Rise Anthony Sills 3 Basic Tips for Closing the Deal on Your Next Construction Job Jennifer Gregory How to Mainstream Your Niche Market Shira Levine Just for Fun  Plain-clothes officer ends up in hot pursuit of himself A plain-clothes officer ended up chasing after himself while on the lookout for burglars in an unidentified United Kingdom town. The confusion started when an operator of a surveillance camera noticed there was someone suspicious in the area. The operator led the officer on a 20-minute chase after the suspect before another officer pointed out the suspicious person was actually the plain-clothes officer. The Telegraph (London) (2/7)      SmartQuote  It's no secret that great people build great companies, so it's baffling to me that more companies don't treat recruitment as the single most important department." --Joe Reynolds, founder of Red Frog Events, writing at Inc.com's Leaps and Bounds blog      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Wednesday, February 08, 2012 Tuesday, February 07, 2012 Monday, February 06, 2012 Friday, February 03, 2012 Thursday, February 02, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

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