Alstair Free and Purple Cow.

An Ateneo Graduate School of Business Advantage

The topic of Alstair Free today was Focus by Engineers (or rather unfocus)  Employing Seith Godin ideas, he challenges his engineering students  to be remarkable (or become ignoreable).  And thus come our with "EXPLOSIVE"  product ideas.  Ordinary product ideas wont do.

To do this, one must be:

REMARKABLE


RELENTLESS


RADICAL.


Thus he rattles off ideas on kettle.  Its main function is not just to boil water, but to have perfect tea, to warm at 93 degrees Celsius. 


Or various design of toaster:  toaster with egg frier  (for one egg) for two eggs,  shaped like a dvd player, that is transparent, that can create letters or design on the bread, or a toaster with car design on it.


But it has start from one self.  So he challenges his student on competition to produce a music video that is about being a hero, remarkable.