Fwd: Teach yourself to be better at hiring from Smartfbrief

---------- Forwarded message ----------
From: Jorge Saguinsin <profjorge.entrep@gmail.com>
Date: Fri, Feb 17, 2012 at 6:43 AM
Subject: Re: Teach yourself to be better at hiring
To: majorem lending investor <majorem.lending@gmail.com>
Cc: Melanie Bautista <hgmp.mgb@gmail.com>, Honey Lou Castillo <bpi.acctng@gmail.com>

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Wed, Feb 15, 2012 at 11:53 PM
Subject: Teach yourself to be better at hiring
To: profjorge.entrep@gmail.com

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February 15, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  What to do when a bad PR pie hits your business in the face Outside the world of cliches, not all publicity is good publicity -- negative PR will tend to hurt your company in the long term, according to Christopher Carfi. To handle PR disasters, you should form a communications plan and put together a response team that includes members from several departments, Carfi said. The New York Times (tiered subscription model)/You're The Boss blog (2/13)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Marketing  How to make the most of your business blog Setting up a blog is one thing, but turning it into a brand-building machine is quite another. To kick-start your blog, give it a catchy name, see what your competitors are up to and don't be afraid to express your opinions, writes Ivana Taylor. "Think about the strong opinions you have about your industry or how things are done and then use those opinions to color your writing," she recommends. Small Business Trends (2/13)      Use experimentation to optimize your e-mail marketing You can improve your e-mail marketing efforts and make them as effective as possible by testing different versions of your opt-in forms and marketing messages, writes A.J. Kumar. "Even small improvements in open and click-through rates can make a significant difference in the ROI for your email marketing." E-mail marketers should focus more on building relationships than making sales pitches, he writes. Entrepreneur.com (2/13)      See how Cardmembers use American Express OPEN Cards to help run their business: "The Plum Card helps me keep my edge by offering me different options to manage my cash flow." - Dale Laszig, DSL Direct, LLC With The Plum Card from American Express OPEN: •Get 1.5% discount when you pay in full within 10 days of your bill's due date •OR take up to 2 months to pay your balance without interest when you pay 10% of your balance by the date on your statement LEARN MORE & APPLY Management  3 possible explanations for that sarcastic slap Employees might turn to sarcasm as a result of their insecurities, anger or awkwardness, Vanessa Van Petten writes. "Sarcasm is not only hurtful, it is also the least genuine mode of communication." One way to stop sarcastic comments is to pretend they are sincere, she writes. Young Entrepreneur Council (2/13)      Teach yourself to be better at hiring Hiring bad workers can be a costly mistake so it's critical to learn how to make good employment decisions. Business leaders can help their chances by asking good questions during the interview process, making sure job candidates would fit into company culture and offering guidance after employees are hired, according to The Vaya Group. BusinessNewsDaily.com (2/14)      You may be considering a cloud computing solution or in the midst of specifying one or even implementing a solution. Read this paper to see what IBM discovered about how companies like yours are adopting, implementing and using cloud computing solutions. Learn about the current rate of adoption, drivers, barriers, and considerations that are influencing the adoption of cloud computing. Money  Why aren't banks lending to small businesses? Although the economy is recovering, getting a bank loan remains a difficult proposition for small businesses, Barry Moltz writes. Part of the problem lies with regulators, who implemented strict rules to avoid another collapse in the banking system, he writes. The FDIC needs to encourage small-business lending, and a fund should be created to funnel more funding to small companies, he writes. Small Business Trends (2/10)      Congress comes to a tentative agreement on payroll-tax cut Congress is close to a compromise that would extend a payroll-tax cut to year's end, provide additional jobless benefits to the long-term unemployed and prevent a cut in Medicare fees to doctors. The $160 billion package doesn't include additional taxes. USA TODAY (2/14), PBS (2/14), The Hill/On the Money blog (2/14)      Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. SmartPulse  Are you ready for tax time? SmartBrief is writing a white paper on small-business taxes and would like to incorporate your thoughts. The results of the following poll questions will be included in the white paper, which will be available for free download after its completion.      Do you use an accountant to complete your business taxes? Yes, the accountant handles everything Yes, the accountant helps with some parts No Which software program do you use to prepare your business tax return? H&R Block TaxCut TaxAct TaxBrain TaxSlayer Turbo Tax Other I don't use a software program Tips & Tools  3 key elements of a successful disaster-recovery plan When creating a disaster-recovery plan for your business, it's important to consider data, communication and personnel issues, writes Jennifer Walzer of BUMI. Consider using an online backup service to make sure your data is protected, she writes. Also, figure out how you will get in touch with employees if your phones are unusable, and make sure everyone knows what they are supposed to do if disaster strikes. Small Business Trends (2/13)      Show your value to solidify business relationships You should offer something of value -- such as a free product or access to members of your network -- when you're trying to build relationships with other businesspeople, John Jantsch writes. "Once you've established trust through this initial, genuine purpose, you'll find that the doors to 'working together' may naturally swing open." Duct Tape Marketing (2/13)      Other News How multiple monitors can make you more productive SmallBizTechnology.com (2/13)      MeetingBurner can take the pain out of online discussions CBS MoneyWatch (2/14)      The mobile web is everywhere. Make sure your brand is there too. Download our latest report "5 Keys to a Successful Mobile Site" and learn how to create mobile web experiences that are branded, content-rich, and satisfying whether consumers access them at home, in the office, or on the go. Featured Content  6 Ways to Overcome Stress and Reach Success Karlee Weinmann 10 Lessons from Inside Apple Guy Kawasaki Why Cybercriminals Heart Online Dating Sites Courtney Rubin How Patch Helps Small Businesses Reach Local Consumers Stephanie Miles 5 Tax Tips for Minority-Owned Businesses Anonymous Just for Fun  Sewage treatment plant offers an unorthodox Valentine's date destination This Valentine's Day, lovers could express their affection for one another with a romantic tour through a sewage treatment plant in Brooklyn, N.Y. The plant has been offering tours on the second Tuesday of every month, but organizers planned to make Valentine's Day special by giving guests Hershey candies. Media attention generated enough demand for the plant to add a second tour. MSNBC/Today.com (2/10)      SmartQuote  Your blog is an incredible sales and marketing tool and you should treat it as such." --Ivana Taylor, publisher of DIYMarketers, writing at Small Business Trends      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Tuesday, February 14, 2012 Monday, February 13, 2012 Friday, February 10, 2012 Thursday, February 09, 2012 Wednesday, February 08, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

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