Fwd: Content Marketing and Handling Hostile Customers

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February 16, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Business owner's salary confession turns out to be a nonevent Paul Downs of Paul Downs Cabinetmakers writes that his employees didn't appear to be upset about his salary, which he revealed in a recent blog post. He also talks more about lending his business a lot of money and his plans to start taking interest on the loan. But for tax purposes, he is "not in a big hurry to pay back principal." The New York Times (tiered subscription model)/You're the Boss blog (2/15)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Marketing  9 tips for handling hostile customers Let them vent. Go out of your way to be kind. Speak slower than seems natural. Those are just a few of the tips experts offer for dealing with angry customers without getting furious yourself, writes Kelly Gurnett. Other advice: Genuinely apologize, try to listen for the real problem beneath the emotion, and when it's time to draw a line, be firm. The Business Insider (2/14)      Why your content marketing needs to dig deeper It's important to create marketing content that not only helps your prospects resolve their problems but address the underlying causes of their challenges. While you can't address all of your prospects' needs at once, you can create content that focuses on the issues facing some portion of your audience. Marketing Interactions Blog (2/14)      Advertising alone is not a complete mobile strategy. Learn how to use every mobile opportunity to your advantage. Download our report "Beyond Mobile Ads: 3 Tips for Your Mobile Marketing Strategy" and learn how marketers are building closer ties with on-the-go consumers as they surf, search, share, and consume entertainment on their mobile devices. Management  Beware the business-busting power of "tech block" Employees who exhibit "tech block" -- unwillingness to gain an understanding of new technology through experimentation -- can hurt your company, writes Mark Peter Davis of Kohort. One way to check for tech block is to ask job candidates whether they use recently released social media tools, he suggests. Inc.com (2/14)      How to make your employees love working for you Research shows employees will change jobs several times within their lives, so you have to work hard to retain them, Michael Hess writes. To build employee loyalty, focus on establishing trust, praising employees and building a positive company culture. Culture "is an area where smaller businesses can almost always have an edge," he writes. CBS MoneyWatch (2/15)      Cloud Security Who Do You Trust? Cloud computing changes the way we use computing with the promise of significant economic and efficiency benefits. But significant security issues are presented with this new approach to computing. This white paper explains why trust, reliability and security decisions are central to choosing the right model. Money  How to build your business' credit file Your business' credit rating is essential for securing loans and conducting other financial transactions, but many companies have blank credit files, writes Mikal E. Belicove. "A blank credit file is to a bank like a blank resume would be to an employer," said Erik Simon of Dun & Bradstreet Credibility. You can improve your credit rating by staying up-to-date with bill payments and reporting your good behavior to credit bureaus that will let you do so, Belicove writes. Entrepreneur.com/The Daily Dose blog (2/15)      5 metrics that should guide your business Just as sports teams pay attention to the score during the game, small-business owners should keep tabs on a few key metrics to make sure their companies are headed in the right direction, Nicole Fende writes. She lists five key metrics, including total monthly revenues, new clients and monthly expenses. Small Business Trends (2/14)      SmartPulse  Are you ready for tax time? SmartBrief is writing a white paper on small-business taxes and would like to incorporate your thoughts. The results of the following poll questions will be included in the white paper, which will be available for free download after its completion.      Compared to last year, do you expect the amount of business deductions you take this year to increase, decrease or stay the same compared to last year? Increase Decrease Stay the same I don't know Have you used the services of a tax attorney? Yes, occasionally Yes, on an ongoing basis No Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY Tips & Tools  Protect your business from phishing scams Crooks are targeting companies large and small with phishing e-mails, which are designed to extract sensitive data or spread malware, Riva Richmond writes. Use anti-virus software and make use of software designed to fight phishing, she writes. Training employees about how to pick out phishing messages is also important. Entrepreneur.com (2/15)      Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. Featured Content  5 Leadership Lessons from Successful Small Business Owners Royale Scuderi Fake-Work Projects: How to Avoid the Ultimate Time Trap Carla Young Diversity in the Workplace: 5 Ways to Help Your Team Perform Better Bruna Martinuzzi How Nonprofits Can Earn Revenue-Driving Press in a Down Economy James O'Brien Does Building a Community Make Sense for ROI? Barry Moltz Just for Fun  These people will make you feel like a couch potato For some extreme athletes, daredevil feats are the only reason for getting out of bed in the morning. Among the most daring: Reinhold Messner, who climbed Mount Everest without oxygen twice in three years; Martin Strel, who swam the entire length of the world's longest rivers fueled in part by wine; and Lewis Gordon Pugh, who likes to swim in Antarctic waters infested with leopard seals while wearing only a Speedo. MentalFloss.com (2/13)      SmartQuote  Your employees need to trust you, know where they stand with you, and feel safe with you." --Michael Hess, founder and CEO of Skooba Design, writing at CBS MoneyWatch      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Wednesday, February 15, 2012 Tuesday, February 14, 2012 Monday, February 13, 2012 Friday, February 10, 2012 Thursday, February 09, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Inf

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