Website trends that are in your web that you should stop immediately

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019







1. Stop using ebooks. Not many good eBooks came out as a magnet

2. Quantity vs quality. Google now requires, and rewards 2,000 words, and come out of relevant words to cover
your topic. That are relevant No jargon, Write conversationalist, bullets, make it easy for people to read

3. Relying on free or organic post. FB looks like that you pay. 2 to 3 of target read your post. You should spend Seek relevant paid audience. Even for paid ads, audience, same pa rin

4. Generic email posts. This must be targeted. Segment: say those who have bought from you, or those who inquired, or subscribe to your magnet ad.

5.  Keyword pages stuffing.   Instead re using same words over and over.    Substitute this with other words,  (use a thesaurus, or website that does the same service

6.  Talk at rather than talking to the audience. Have conversation.  with them.   (So FB is better
     At the end of blog or video, have button to have a conversation  Follow up

7.  Stop using slider.  Opt for single photo with compelling message instead

A case study


https://holygardensplots.blogspot.com/

Homepage blue print to make it converting page

Professor on Entrepreneurship





1.   Offer options to the prospect if you have multiple products
      If you have bread and butter  product, give more emphasis on core products.
      say fencing vs gazeebo,

     Dont be too general.   Which will turn off your prospect for the bread and butter

2.  Clear and visible  specific navigation.

    1.   Testimonials
    2.    Prices
    3.  Contacts (in pages)

3.   What is the main offer?  Avoid technical lingo

       (avoid slider, carousel)    Stick with one image and message

4.  Call out the benefits  (do not dive into into features)

     What are they going to get perks

      Benefit                   (Emotional)                                          Icon (visual cues)

      Logical           (bullet points  not exceeding 10 benefits)

5.  Include testimonials  (product review)   Social review.  Real picture of the reviewer.

    Include a video testimonial.   Use a plug in proof...

6. Call to action.  Make it easy.  Make it stand out not of same color   (make it stand out)

    1.  Call, or have consultation.   Only 3 to 10% go to the site to buy

    2.  Secondary call to action.   (have a magnet)

    Have a one final offer if they are exiting.

    Avoid stock images,  have plenty of white space.  Have bold.   Clear call to action

    Does this example follow the above:    https://holygardensplots.blogspot.com/

Psychological Triggers for Website optimazation to make it more persuasive

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019

You can make your website and ads more persuasive.





1. Getting the foot in the door. Once the prospect gets his foot in, does a little thing for you, the more he is likely to do bigger thing.  After he requests for a video, schedule a meeting

2. Truth become real with repetition (at the title at the text

3.  Fear of losing

    1. What do they lose -  savings

    2.  Start saving money vs., stop losing money (mention hell first)

    3.  Scarcity

4.  Mirror effect-  people respond if you are placing yourself in their shoes... Or how the same work
    helped other people just like them.  Loo for the testimonial.  (in the same age group)

    Use the same word what

5.  Use band wagon effect(herd)   We do what the others do, Where the trend is going

  "Join the hundred customers who have chosen your product, others who have
   Proof.com  plug in.

6.  Identifiable victim

     It helps to narrow it down, with a specific case study.   Testimonial with whom they can identify

7.  Analysis paralysis

    Avoid too many options/choices

   Studies have shown too many

    Simplify:   Rule:   one person, one offer, one information for the person to make a decision. If it is
                               loaded with too many information, that tends to confuse, remove the others

8.  Anchoring

    Say bigger price.. And then plug in the smaller price (even when big, looks reasonable)
    Show more expensive price first...