Professor on Entrepreneurship
Rizal Philippines
November 3, 2019
You can make your website and ads more persuasive.
1. Getting the foot in the door. Once the prospect gets his foot in, does a little thing for you, the more he is likely to do bigger thing. After he requests for a video, schedule a meeting
2. Truth become real with repetition (at the title at the text
3. Fear of losing
1. What do they lose - savings
2. Start saving money vs., stop losing money (mention hell first)
3. Scarcity
4. Mirror effect- people respond if you are placing yourself in their shoes... Or how the same work
helped other people just like them. Loo for the testimonial. (in the same age group)
Use the same word what
5. Use band wagon effect(herd) We do what the others do, Where the trend is going
"Join the hundred customers who have chosen your product, others who have
Proof.com plug in.
6. Identifiable victim
It helps to narrow it down, with a specific case study. Testimonial with whom they can identify
7. Analysis paralysis
Avoid too many options/choices
Studies have shown too many
Simplify: Rule: one person, one offer, one information for the person to make a decision. If it is
loaded with too many information, that tends to confuse, remove the others
8. Anchoring
Say bigger price.. And then plug in the smaller price (even when big, looks reasonable)
Show more expensive price first...
Showing posts with label communicating. Show all posts
Showing posts with label communicating. Show all posts
Sunday, November 3, 2019
Creating, communicating, and acceleration of communication of values
Professor on Entrepreneurship
Rizal Philippines
November 3, 2019
An entrepreneur has three major tasks (if he is to succeed)
1. Discovering, conceptualization of value that he can offer the public or prospects
coming from:
1. What pisses off the customers
2. New needs and wants in the marketplace
3. Competitive initiatives
4. New technologies; new values
2. He has to communicate this to the prospects via:
1. Traditional sales channel (sales people and outlets)
2. Traditional communication channel: leaflets brochures,
3. Accelerate this communication process via:
1. Traditional media - newspapers, billboards, TV
2. Non traditional media events, social media
The social media: SEO Google ads, the use of webinars, ebooks has become passe.
Facebook has become the dominant platform. If you do not use FB, your marketing
efforts could be slowed down.
Facts: 1. many newsprints have closed shop even the veritable Time and Life, and even PDI
in Philippines
2. Billboards now that rents out at P200,000 a month could have have gone over the
the top. Myriam took pity on them 5 years back by having them banned. You could
barely see and or understand their pitch at 100 kph and even more so when it rains
3. TV ads which cost P700,000 to P1,000,000 every 30 seconds are zapped by the
remote TV controlller in households
Ads are now seen more on You Tube and other videos reflecting the shift in
the importance of mobile devices and /or FB ads in #3, ie accelerating the spread
of communication
Some say FB ads dont work. They dont if:
1. You cant target well your prospects/
2. You cant write a good copy
An entrepreneur must understand this process, this development first hand, and must know how to do it himself, otherwise,. he may spend tons of money which he can ill afford. As entrepreneur, he must make paraan and avoid the pitfalls. This series will focus on landing pages, lead generation, what to avoid, how to do this right..
Rizal Philippines
November 3, 2019
An entrepreneur has three major tasks (if he is to succeed)
1. Discovering, conceptualization of value that he can offer the public or prospects
coming from:
1. What pisses off the customers
2. New needs and wants in the marketplace
3. Competitive initiatives
4. New technologies; new values
2. He has to communicate this to the prospects via:
1. Traditional sales channel (sales people and outlets)
2. Traditional communication channel: leaflets brochures,
3. Accelerate this communication process via:
1. Traditional media - newspapers, billboards, TV
2. Non traditional media events, social media
The social media: SEO Google ads, the use of webinars, ebooks has become passe.
Facebook has become the dominant platform. If you do not use FB, your marketing
efforts could be slowed down.
Facts: 1. many newsprints have closed shop even the veritable Time and Life, and even PDI
in Philippines
2. Billboards now that rents out at P200,000 a month could have have gone over the
the top. Myriam took pity on them 5 years back by having them banned. You could
barely see and or understand their pitch at 100 kph and even more so when it rains
3. TV ads which cost P700,000 to P1,000,000 every 30 seconds are zapped by the
remote TV controlller in households
Ads are now seen more on You Tube and other videos reflecting the shift in
the importance of mobile devices and /or FB ads in #3, ie accelerating the spread
of communication
Some say FB ads dont work. They dont if:
1. You cant target well your prospects/
2. You cant write a good copy
An entrepreneur must understand this process, this development first hand, and must know how to do it himself, otherwise,. he may spend tons of money which he can ill afford. As entrepreneur, he must make paraan and avoid the pitfalls. This series will focus on landing pages, lead generation, what to avoid, how to do this right..
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