Website trends that are in your web that you should stop immediately

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019







1. Stop using ebooks. Not many good eBooks came out as a magnet

2. Quantity vs quality. Google now requires, and rewards 2,000 words, and come out of relevant words to cover
your topic. That are relevant No jargon, Write conversationalist, bullets, make it easy for people to read

3. Relying on free or organic post. FB looks like that you pay. 2 to 3 of target read your post. You should spend Seek relevant paid audience. Even for paid ads, audience, same pa rin

4. Generic email posts. This must be targeted. Segment: say those who have bought from you, or those who inquired, or subscribe to your magnet ad.

5.  Keyword pages stuffing.   Instead re using same words over and over.    Substitute this with other words,  (use a thesaurus, or website that does the same service

6.  Talk at rather than talking to the audience. Have conversation.  with them.   (So FB is better
     At the end of blog or video, have button to have a conversation  Follow up

7.  Stop using slider.  Opt for single photo with compelling message instead

A case study


https://holygardensplots.blogspot.com/

Psychological Triggers for Website optimazation to make it more persuasive

Professor on Entrepreneurship

Rizal Philippines
November 3, 2019

You can make your website and ads more persuasive.





1. Getting the foot in the door. Once the prospect gets his foot in, does a little thing for you, the more he is likely to do bigger thing.  After he requests for a video, schedule a meeting

2. Truth become real with repetition (at the title at the text

3.  Fear of losing

    1. What do they lose -  savings

    2.  Start saving money vs., stop losing money (mention hell first)

    3.  Scarcity

4.  Mirror effect-  people respond if you are placing yourself in their shoes... Or how the same work
    helped other people just like them.  Loo for the testimonial.  (in the same age group)

    Use the same word what

5.  Use band wagon effect(herd)   We do what the others do, Where the trend is going

  "Join the hundred customers who have chosen your product, others who have
   Proof.com  plug in.

6.  Identifiable victim

     It helps to narrow it down, with a specific case study.   Testimonial with whom they can identify

7.  Analysis paralysis

    Avoid too many options/choices

   Studies have shown too many

    Simplify:   Rule:   one person, one offer, one information for the person to make a decision. If it is
                               loaded with too many information, that tends to confuse, remove the others

8.  Anchoring

    Say bigger price.. And then plug in the smaller price (even when big, looks reasonable)
    Show more expensive price first...

How to make the website work harder for you to get sales

From Entrepreneur.com   Feb.15, 2014

How to make your website deliver your sales:

Think in reverse. Consider the end.  Think of the sale funnel.

1. First the prospect.visitor will visit the home page;

2. Then view the products offering, FAQ

3.  Then go to the contact or the order form site/or order cart etc if it is online. (the landing page)

Your website has to be designed this way rather than just be an informative site.  Cute, but does not sell.

--

Prof Jorge Saguinsin

BIDDA:   BELIEVE, INSPIRE, DREAM, DO, ACHIEVE

+639228730181

25 Questions your website must answer

Ateneo Professor on Entrepreneurship

From small business trends/com

There are 25 questions that your website must answer upon customer's landing for the first time.  Does your website have the answers/features.

Some of them:

l.  Does your site have a search box?  Is it navigable?

2.  Is the company real?

3.   What about testimonials?

4.  Are there product reviews

Is your site on social media: Facebook, twitter,?

New sites for posting/submission of assignment

Ateneo Professor on Entrepreneurship

Please submit your next assignments to: (group creative activities, special reports)

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