What must you do as entrepreneur? Focus on 3 things..... and complete this. Elon Musk, Steve Jobs prescribe this, take risks

Nation building via learning and being the best in business

This is the nth time this post heard this;  focus on 3 things to be done in the next 18 hours, the rest is noise.

Dont overstretch yourself, and do so many things at once.   Elon Musk talks about this.

3 important formula for business success for start ups

Looking forward to the future of business

In the Philippine business news, many stories of business successes were discussed like Angel Burger, Don Benitos etc.  And common among the  formula were:

1.  Focus emphasis on customers.  Customers come first.  Design your product and processes around the customer

2. Be outstanding and unique:   in your product offering, site ambience being the best;

3.  Innovation.  The owner, the entrepreneur continuously provide customer wants and needs better than competitor.  Daily Always

Other variants are:  good processes, strict financial planning and control.  But common to all are the three

Diversify or focus?

Ateneo Professor on Entrepreneurship

Rizal Philippines
October 5, 2019

Focus or diversity?

Focus means staying with one business and making only investments related to the business.   Focus is risky because you are putting your eggs in one basket.   The Zurich axiom says that you must bet on few eggs that when they hatch promise big returns.   If you spread too thin across many risks then you get thin returns.

The other is diversity  by investing in various portfolio or lines of business that spreads risks across various businesses.  Ie  that of being conglomorate like ITT or Warren Buffets stocks that span across insurance, publishing, coke, and even trains.    But takes a lot of skills to manage various businesses just like what ITT found after Harold Geneen left.  

But you can see that famous moguls are into focus like Bill Gates - computers and software,  Steve Jobs - computer, Li Kai Shing  real estate development;  Ali Baba -  E commerce.  For many start up young entrepreneurs I have seen many of them diversify so early so soon in businesses that they do not understand, or too risky to make money for them.   I think a good businessman should be able to have a BP in his head even if he sleeping because he/she has focus

The 4 liner AIDA ad

Ateneo Professor on Entrepreneurship

Rizal Philippines
September 28, 2019

David Ogilvy the father of modern advertising espouses long copy and thats where his firm is well known for.  In advertising agency, the copy writer was the king.    Indeed, the copy writer must look for one great feature/benefit of the product and pound on this and this what sells the product.   Ogilvy prescribes to praise the product to high heavens even if means writing a two full page newspaper.

But times have changed.  You need to catch the attention of the reader in about 2 seconds as you scroll the Smartphone.   That is the only time allowed for you.  (So even web links or news posts, videos are limited to only two minutes read or play)

 The AIDA cans can only be 4 lines

Attention/Arousal   -    Greek yogurt can increase your life span by as much as 10 years

Interest:         4 out of 5 Greek yogurt is taken by Hollywood stars

Desire:          get  5 + 1 free now for only P250.00/ bottle of 5 and offer is until October 15 only

Action:         PM, text or call us now:  0915, 456 7910

This call for focus and hard thinking to create an ad that works.

Strive to to make every post count.... You cant just post anything at FB.   Dont weaken your positioning by posting useless items, or those that demean your product and organization.  Post only those that are related to mission and vision. and those that promote your competitive advantage

The Narrow Path by Dan Kennedy - a book on entrepreneurs

Diverse portfolio or focus on few things that count?  The Zurich axiom tells us that you should put your eggs in few baskets.  If you put many eggs in many baskets, you spread out your risk, yes but your returns are spread out thinly as well.

Focus on the things that count.  That is what narrow path is all about.  Focus and concentration of your efforts that are of real value

---------- Forwarded message ----------
From: Thriving Business <newsletter@thrivingbusiness.com>
Date: Wed, Jul 31, 2013 at 1:30 AM
Subject: The Narrow Path

Trouble viewing this email, click here.   Follow Us On Twitter --  Join Us On Facebook --  Visit Our Blog Issue # 212 - July 30, 2013 Hi Jorge, When it comes to everyday business decisions, it is easy to get sucked into trying to do several things at once as opposed to just doing a few projects until they are completed before moving on to the next project. Even I am guilty of trying to do too much at once. It is an easy trap to fall into because you think that many simultaneous projects will result in more money when in actuality, you are only doing each of them at a fraction of what you're capable of. As a result, you miss out on the revenue you could've made by spending all of your valuable working on a few things to the best of your ability. In today's Main Essay, multi-millionaire entrepreneur and business strategist Dan Kennedy will share his thoughts on this issue that continually pops up in businesses across the world. In the Check It Out section, you will find out about 3 fatal mistakes that can cause your business to crash and burn faster than a controlled demolition. Click here for more details. We hope you enjoy this issue of the Thriving Business Newsletter. Cheers, Denise Gosnell Publisher ThrivingBusiness.com Inc. The Narrow Path By Dan Kennedy Government does not work because it is more about royalty remain ing royalty than it is about results, so the only time it gets anything of real importance accomplished is in moments of severe crisis, when all the royals are equally threatened. Business works – when it works – because of an opposite operating system. Small business works better than big business, because its leaders have little fear of being deposed; they are the owners, a status actually higher than royals (which is why royals despise business owners), so they can act without political considerations. For that reason, they are often proactive instead of only reactive. Because they deal in real rather than fictitious numbers, have a limit on debt they can get their hands on, and eat profit, they often make intelligent and rational decisions. Many work at defusing problems at their tiniest, in their infancy, rather than postponing doing so as long as possible, until the monster has grown big enough to eat them. If you stand back and observe all this, you can see what works and what doesn't work quite clearly, and make your personal behavioral and business practices choices accordingly. If you will. Felix Dennis is a Renegade Millionaire – actually worth about $500-million, which he manufactured for himself, entirely on his own, from scratch. He is one of Britain's richest citizens. In his newest book, The Narrow Road, he tells more blunt truth about what works in the making of money, more succinctly than any other credible person I've ever read on the subject. I am more simpatico with his conclusions than I am with anyone else's. Like me but more so, Dennis is offensive to many and frightening to many more. Truth is rarely pleasing or reassuring, except to the very tiny number of people who prefer it to being pleased or reassured. I suggest getting and reading this little book, but in a well-lit room, not in gloom inhabited by scary shadows. Unlike most authors of most success genre content, he makes no attempt to deliver ideas that will be popular with a large audience. This mirrors my own approach as an author, spanning, now 32 years and more than 20 published books. (www.NoBSBooks.com), My scariest is No B.S. Ruthless Management of People and Profits. One very big difference between the path most are on versus The Renegade Millionaire Way is mixed agendas vs. laser-focused dedication to what works. The Renegade Millionaire Way is simple: find what works and use it. (That's what being part of a great mastermind group is all about. Why coaching is important.) Others way is far more complicated. It is cluttered with: what will people think of me? am I permitted to do this? but we've never done it this way. we should get more consensus. my peers are all rushing off to do the new thing and I don't want to be left behind. will this make me popular? liked? or gossiped about? what if it sparks criticism about me on Google? Ordinary business owners are trying to run fast through a dense forest of all these concerns, thus bumping into trees at every turn, spending a lot of time lost and confused. Renegade Millionaires have left that forest and are running on a clear, paved path.  DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider's Circle, is the largest paid subscription newsletter in its genre in the world. Check It Out! As experts in start-up businesses, Jynell and I have seen 3 fatal mistakes repeated time and time again that end up causing the majority of businesses to fail… These mistakes will cost you money…usually a lot of money… These mistakes will cost you valuable, irreplaceable time… And these mistakes are completely avoidable if you just have the right blueprint to follow… So what are those 3 fatal mistakes that can cause your business to crash and burn faster than a controlled demolition?   Click here to learn the answer. Look What Others Are Saying I love your web site! Thanks for sharing. Regina Share Your Thoughts Let us know your thoughts on today's issue. Post your comments here.   Forward this email to a friend! Contact Us ThrivingBusiness.com Inc. 10412 Allisonville Road Suite 201 Fishers, IN 46038 USA Toll Free: 888-579-9922 Fax: 877-579-9933 support@thrivingbusiness.com     © Copyright 2013 ThrivingBusiness.com Inc. All Rights Reserved. Contacting Us:  Please note that this newsletter email account is not monitored.  If you need assistance or have feedback for us, please contact us at support@thrivingbusiness.com or by clicking the link in the Share Your Comments Section above. Note about URLs:  If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer:  ThrivingBusiness.com Inc. only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we may receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this email should be considered as providing legal, financial, accounting or estate planning advice. While some of the authors may be attorneys who have discussed various legal, business and other concepts herein, nothing herein can be construed to constitute specific legal advice or recommendations. No communication by our company or employees to you should be deemed as personalized legal, financial, or estate planning advice. The social media icons contained in this newsletter were obtained from IconDock.

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Jorge U. Saguinsin
To "be the best, do your best, expect the best" always

13 ways to sharpen your focus

---------- Forwarded message ----------
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Mon, Dec 3, 2012 at 11:14 PM
Subject: 13 ways to sharpen your focus



SmartBrief on Entrepreneurs
December 3, 2012
http://r.smartbrief.com/resp/ebhmCexkBiCfhidXCidndhCicNYfsv


                TODAY'S HEADLINES

BOLD VENTURES
* A better way to keep your keg cold
LEADING THE PACK
* Don't let your meetings get stuck in the bike shed
FINANCE & GROWTH
* Governments pay billions in incentives to companies
* Should you relocate your business?
THE WHOLE ENTREPRENEUR
* 13 ways to sharpen your focus
* Why everyone needs to sharpen the skill of entrepreneurship
IDEAS FOR INNOVATORS
* What it takes to encourage creativity
FORTUNE FROM FAILURE
* How taking a break can improve your work
FEATURED CONTENT
* Generate Positive Publicity Without Spending a Dime
* Use Social Branding to Make a Great First Impression
* A B2B Blog Should Be Purpose-Driven and Continuous
* Direct Marketers Are Mostly Positive, Though Concerns Loom
* Tweaking Facebook Content Can Help With B2B Leads
* Want to Improve Your Email Marketing Techniques?
* Engage Better on Twitter With These Tips
* Storytelling Can Help Your Marketing Strategy
MOST READ
* This year's biggest marketing bungles
* 8 steps to acing a new skill
* Mistakes that will come between you and your goals
* How leaders can overcome their fears
* Entrepreneurs find a market for wooden bicycles

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Prof Jorge Saguinsin
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One Word (Few Words) to Describe Your Business Concept

ProfJorge Entrep

In preparing the business plan, the most important part is describing the business concept which would be in the fewest number of words possible.  Dr Morato says that it should be 30 words or less that describes the product, the PTM, where it is sold and even the pricing.  E. g.  Vente sells trinkets to all people of all ages in malls at price of not more than 20 pesos each (Vente)

But this lesson from from Duct Tape Marketing is more demanding and rigorous:  what is he one word that describes your business;  thus Apple is a design company.  What about your company?

I have seen conversation mapping and mind mapping exercises, and always the question is:  what is your tag?   what is one word that describes the gamut of ideas just seen?

Can you do it?  Can you describe your company in one word

It is about focus.

One Word to Describe your Business Concept

We Will Expand only when we have Mastered the Task of Cleaning Toilets

Our generation needs an ENTREPRENEURIAL REVOLUTION.

This is a in important lesson from McDonalds which I learned early on as an entrepreneur. This is a lesson on focus and relevance. The executives of McDo emphasized that they will expand only on other businesses when they have mastered the "art" (task) of cleaning toilets. This looks a simple task enough which apparently they failed to achieve for a long long time.

They did expand into McCafe. But it was just recently. Some serial entrepreneurs fall into this trap of over expanding into unrelated ventures and then fail.

Focus focus focus