ProfJorge Entrep
In preparing the business plan, the most important part is describing the business concept which would be in the fewest number of words possible. Dr Morato says that it should be 30 words or less that describes the product, the PTM, where it is sold and even the pricing. E. g. Vente sells trinkets to all people of all ages in malls at price of not more than 20 pesos each (Vente)
But this lesson from from Duct Tape Marketing is more demanding and rigorous: what is he one word that describes your business; thus Apple is a design company. What about your company?
I have seen conversation mapping and mind mapping exercises, and always the question is: what is your tag? what is one word that describes the gamut of ideas just seen?
Can you do it? Can you describe your company in one word
It is about focus.
One Word to Describe your Business Concept
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