In making a business plan, there is a section there called executive summary; and part of the bp making is learning to make the elevator pitch. This is supposed to be digitally compressed pitch of your company to a prospective investor or VCC account officer and is supposed to be delivered in a time it takes the elevator it takes to to reach the desired floor. More often than not this fails.
Inc suggests a better way of presenting the pitch in a socially acceptable manner, ie. make it in such a way that there is no pitch. Suggestions for such a pitch:
l. Position the company;
2. Present the company in a unique way. We make great tasting sandwhiches and we are called:
"Which Shop."
3. Converse with the customer or investors
4. Ask for further meeting.
Enough of the pitch being made in radio ads that runs 500 words a minute as the announcer
Look for the article at this link
Making a Better Elevator Pitch
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