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Tuesday, February 7, 2012

Disaster Preparedness; Taking a Cue from DTAC

An Ateneo Graduate School of Business Advantage

We are disaster prone area;  just yesterday, 6.9 magnitude earthquake hit the area between Negros and Cebu;  the damage and death toll is still undetermined.

DTAC, as part of its CSR in Thailand offers its subscribers info on the markets, weather, prices of farm produce.  This is the information superhighway for farmers *1677 and its purpose is in line with the King's mandate for economic sufficiency.  As of 2009, there are 200t subscribers to this service.

And there is 1677 that connects the radio, net, telco for general information:   "Ruam Duay Chuay Kan Happy Station"  Perhaps it was utilized for recent Bangkok floods.  I just do not know whether it is for free.

                                             The DTAC building at the foreground


A Disaster Superhighway for Philippine IT network

But our huge money earner telcos, our media network, Pag Asa (under DOST) our brilliant programmers can make this:  a disaster superhighway where subscribers can be notified of typhoons, floods (Christopher Lao, our summa cum laude lawyer from UP was right), what to do in case of emergency on their mobile phones.

During disaster, can it be for free?  Anyway, telcos textblast you for marketing free.  What a better way to protect the market and serve the customers in time of disaster.  They will be remembered forever for such good deeds.

Can we do this?  Can DOST take the lead?

Or do we all ready have this?

DOST

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