Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
They say it takes certain kind of personality, character mindset, for you to jump from P100,000 sales to a million. and so on. Unless you take the leap, if you sell only P100,000 thats the way its going to be.
So this calls for a lot self improvement, skills upgrade to make the leap.
So if you are a businessman, and you are used only to millions, aiming for B would seem to be a daunting and ardous task
It seems to me at least. The President of a real estate company whom I have been meeting in the last 5 days, says this year, he would have sold P2 B h and lot packages., Next year he would target P5B, and on the 3rd year, he would target P10B. Well thats for brokerage.
I aspire for business that we own.
I did not realize that it could be that easy.
Say for a 5 hectare project with 31,000 sm costing only Pxxxxxx with 373 individual TCT
200 75sm cut, and 150 150+ up sm cut
Plan A
200 H and L 75 sm P1,500,000 each P300,000,000
173 H and L 150 sm 3,200,000 each 553,600,000
853,600,000
Malapit na sa B assuming walang price increase. Kaya madaling yumaman si
MV and company. Malakas lang loob mo
Plan B: raw land acquisition
100,000 x 60% /75 sm 857 sm x 1.5 million each 1,285,550,000
Wow
Saturday, October 5, 2019
Digital Marketing evolution - FB is the marketing
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
Digital marketing is any type of marketing that uses electronic media. So the first one started when radio was invented by Marconi. Radio is an electronic device. And so with marketing or ads that use, radio, TV, computer and lately cellphones (smart phones)
1 Google age - the marketing putting content at the web to be search optimized at the website and search engine. Still the ads on regular media played a major role, and the internet merely served as another media to view the ads.
2. FB age - now marketing is not via search engine of Google. or simply clicking the button for facebook for added exposure. Now FB is the marketing medium and/or marketing, and be run independent of google, and thus the SEO, webinar the white paper brochure blog era has passed All you need is Facebook
It is time for e commerce, of Lazada and facebook and facebook is trying to emulate Lazada with its market book.
A marketer was dismayed by his failures at Digital Marketing and simply describes the 3 step process as
1. Know very well, define the value being offered by your product;
2. Communicate this to the market. (And you choose the platform)
3. Leverage your communication process by employing tools that will enable you to reach more
customer at least cost and least time.
Facebook would seem to be the tool, solution to number 3. Facebook is the marketing. The whole of facebook is no longer to be seen as a social corner but as a marketing platform, the one big e commerce platform for many products of the world (although AliBaba and Lazada etc would seem to dominate the other part of the e commerce)
Facebook ads, and its targeting of prospect, and proximity marketing would seem to be more efficient even vs the traditional media of TV and newspapers. With over 2.00 billion views a month, FB dwarfs Google and other web site. Even You tube (which makes most money for Google) But you have to understand the T & C of FB, otherwise your account will be closed and you will be banned.
There is no longer a need for the SEO steps in the Google era. As a matter of fact very few people read the blogs. I was an active blogger before. I post directly to Facebook...
Posting at FB for marketers. open a fan page from your personal account > fill up the blanks > start posting> boost > or create an ad.
Rizal Philippines
October 5, 2019
Digital marketing is any type of marketing that uses electronic media. So the first one started when radio was invented by Marconi. Radio is an electronic device. And so with marketing or ads that use, radio, TV, computer and lately cellphones (smart phones)
1 Google age - the marketing putting content at the web to be search optimized at the website and search engine. Still the ads on regular media played a major role, and the internet merely served as another media to view the ads.
2. FB age - now marketing is not via search engine of Google. or simply clicking the button for facebook for added exposure. Now FB is the marketing medium and/or marketing, and be run independent of google, and thus the SEO, webinar the white paper brochure blog era has passed All you need is Facebook
It is time for e commerce, of Lazada and facebook and facebook is trying to emulate Lazada with its market book.
A marketer was dismayed by his failures at Digital Marketing and simply describes the 3 step process as
1. Know very well, define the value being offered by your product;
2. Communicate this to the market. (And you choose the platform)
3. Leverage your communication process by employing tools that will enable you to reach more
customer at least cost and least time.
Facebook would seem to be the tool, solution to number 3. Facebook is the marketing. The whole of facebook is no longer to be seen as a social corner but as a marketing platform, the one big e commerce platform for many products of the world (although AliBaba and Lazada etc would seem to dominate the other part of the e commerce)
Facebook ads, and its targeting of prospect, and proximity marketing would seem to be more efficient even vs the traditional media of TV and newspapers. With over 2.00 billion views a month, FB dwarfs Google and other web site. Even You tube (which makes most money for Google) But you have to understand the T & C of FB, otherwise your account will be closed and you will be banned.
There is no longer a need for the SEO steps in the Google era. As a matter of fact very few people read the blogs. I was an active blogger before. I post directly to Facebook...
Posting at FB for marketers. open a fan page from your personal account > fill up the blanks > start posting> boost > or create an ad.
Pricing your services as a consultant, or business plan preparation
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
I am shocked by the prices being charged by fellow lecturers for their services.
I do not ask for a price because I have my own business from which I derive income. I would get about P5k to P10k for a whole day of lecture and presentation. For BP I charge P50,000 on staggered basis.
Cheap hindi ba. May mga kaibigan akong doctor, na nagtatanong ng advice pa dinner nga lang. And then pag nagpatingin ka may charge... How unfair yata. Or I should charge the correct value for my knowledge and expertise...
My former subordinate charge P100,000 for out of MM speaking engagement. There was a BP for a memorial park na ang charge ay P200,000 for a bank loan, and even then the loan was not granted.
How much should be the fair amount to be charged.?... Or huwag na lang tumanggap ng engagement?
Rizal Philippines
October 5, 2019
I am shocked by the prices being charged by fellow lecturers for their services.
I do not ask for a price because I have my own business from which I derive income. I would get about P5k to P10k for a whole day of lecture and presentation. For BP I charge P50,000 on staggered basis.
Cheap hindi ba. May mga kaibigan akong doctor, na nagtatanong ng advice pa dinner nga lang. And then pag nagpatingin ka may charge... How unfair yata. Or I should charge the correct value for my knowledge and expertise...
My former subordinate charge P100,000 for out of MM speaking engagement. There was a BP for a memorial park na ang charge ay P200,000 for a bank loan, and even then the loan was not granted.
How much should be the fair amount to be charged.?... Or huwag na lang tumanggap ng engagement?
As an entrepreneur/businessman would you resort to illegal and immoral means to meet your objectives
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
In my discussion with a former subordinate now a multi millionaire in real estate, certain controversial topics came up:
1. Maglalagay ka ba sa govt agencies approving your permits to expedite processing.
He is uncomfortable with this. But let us analyze reality:
My uncle who was a Usec at an agency approving the conversion advised me not to. At that time
conversion was only P10/sm. I applied for conversion in 1983, and got it in 1988 walang lagay.
Otherwise I would have spent P800,000 for that done in 90 days.
A colleague in the academe told me, as he engaged in condo development in QC told me that he has
to come across in QC for the Certificate of Occupancy otherwise he does not get utility connection
and his investment will lay idle.
Many officials are enterprising, and can think of various ways of making money by making processing
of permits harder and longer despite a law vs such pernicious practices. Better said than done.. este
gazetted....
2. Are you willing to hurt your business rivals, to the extent of eliminating them or other obstacles...?
Someone said that you cant be a govt executive unless you have hit men and has the guts to eliminate
detractors.
3. Are you willing to give CIA to govt officials in charge of procurement up to 50% KB just to get
the business or contract, or even to be a stooge, they use your permits, etc and get only 5% on the
gross?
4. Are you willing to use weighing scales that are report wrong weights so that you can sell less for more?
5. Will you resort to tax evasion/ avoidance so that you will get richer faster?
6. Will you adulterate your products, using lesser quality components to sell at same price or say inject
water into your dressed chicken.
7. Will you and other fellow businessman go on price fixing in a certain locality (agree on a price) rather than compete in a free market?
How many of us do business on honest to goodness basis. Being truthful and honest all the times....
Rizal Philippines
October 5, 2019
In my discussion with a former subordinate now a multi millionaire in real estate, certain controversial topics came up:
1. Maglalagay ka ba sa govt agencies approving your permits to expedite processing.
He is uncomfortable with this. But let us analyze reality:
My uncle who was a Usec at an agency approving the conversion advised me not to. At that time
conversion was only P10/sm. I applied for conversion in 1983, and got it in 1988 walang lagay.
Otherwise I would have spent P800,000 for that done in 90 days.
A colleague in the academe told me, as he engaged in condo development in QC told me that he has
to come across in QC for the Certificate of Occupancy otherwise he does not get utility connection
and his investment will lay idle.
Many officials are enterprising, and can think of various ways of making money by making processing
of permits harder and longer despite a law vs such pernicious practices. Better said than done.. este
gazetted....
2. Are you willing to hurt your business rivals, to the extent of eliminating them or other obstacles...?
Someone said that you cant be a govt executive unless you have hit men and has the guts to eliminate
detractors.
3. Are you willing to give CIA to govt officials in charge of procurement up to 50% KB just to get
the business or contract, or even to be a stooge, they use your permits, etc and get only 5% on the
gross?
4. Are you willing to use weighing scales that are report wrong weights so that you can sell less for more?
5. Will you resort to tax evasion/ avoidance so that you will get richer faster?
6. Will you adulterate your products, using lesser quality components to sell at same price or say inject
water into your dressed chicken.
7. Will you and other fellow businessman go on price fixing in a certain locality (agree on a price) rather than compete in a free market?
How many of us do business on honest to goodness basis. Being truthful and honest all the times....
Innovation - NU12 - an unforgettable experience for most MBA entrep students
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
Entrepreneurship is about getting out new ideas, new business concept with new. There could be no entrepreneurship without innovation (Peter Drucker defined this word differently by saying that is transferring resources to an activity of higher value - wealth creation e.g. land devoted to vulcanizing shop being a spa)
How to develop this among GSB entrep students?
I required them to submit weekly on line via a blog (email blogpost) their NU12 ideas (for regular MBA- 15 week semester) or NU8 to Regis students. The new ideas could refer to new habit, new product, new process, new tool, new routine. Basta new. Since this is published publicly in a blog and all students can read the work of their classmates, they have submit something really good.
This type of training is something I believe that is lacking in other courses being offered.... Its all about establishing a new albeit small business and that is the mindset of most people on entrepreneurship. So we end up new businessmen (entrepreneurs?) coming with the same same gaya gaya products. What a waste
The other training which we got from Dr. Ed Morato of ACE is serendipity walk We will talk about that later
Rizal Philippines
October 5, 2019
Entrepreneurship is about getting out new ideas, new business concept with new. There could be no entrepreneurship without innovation (Peter Drucker defined this word differently by saying that is transferring resources to an activity of higher value - wealth creation e.g. land devoted to vulcanizing shop being a spa)
How to develop this among GSB entrep students?
I required them to submit weekly on line via a blog (email blogpost) their NU12 ideas (for regular MBA- 15 week semester) or NU8 to Regis students. The new ideas could refer to new habit, new product, new process, new tool, new routine. Basta new. Since this is published publicly in a blog and all students can read the work of their classmates, they have submit something really good.
This type of training is something I believe that is lacking in other courses being offered.... Its all about establishing a new albeit small business and that is the mindset of most people on entrepreneurship. So we end up new businessmen (entrepreneurs?) coming with the same same gaya gaya products. What a waste
The other training which we got from Dr. Ed Morato of ACE is serendipity walk We will talk about that later
P1 B worth of opportunties on a single night - outside of the office
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
Many executives sit behind their desks hopefully thinking on how to improve their businesses or get a deal.
Peter Drucker emphasized that opportunities and results exist outside the business and therefore must look outside their respective offices.
That is right. A President of a real estate company invited me to a dinner and agreed to a restaurant which is merely 150 meters from our office along a well known highway. While in the restaurant I spied the owner, a self made millionaire, but lacked formal education in business. His children are all abroad gainfully employed and owns business in furniture, trading, real estate, resort and restaurant. The real estate Prexy and I listened to his stories especially his trip abroad, his near brushes with Kuratong Baleleng KFR and his struggle early on. While on the discussion some opportunities were opened up:
1. He owns some 68 hectare of land in Laguna and he is going to sell them as he is getting old
and his children wants him abroad. of the 68 hectare, 8 hectare is flat and can be a memorial park.
He is a member of a MM city Rotary and his members are multi billinaire
2. He has a friend who is into real estate brokerage, He broker appeared afterwards:
1. She has a listing of at least 600 hectares of property in Botolan Zambales, which has silica
lahar and boulder deposits. It is only priced at P25.00/sm. = P150,000,000
2. She has a listing in Cavite along Anabu Imus 7,000 sm with asking price of P30,000 /sm or
a P210,000,000 possible deal
3. Another 2,000 sm with long frontage at P7,000/sm P14,000,000
3. Our private discussion was about a 5.1 hectare property developed and unsold subdivision property
with 300 individual titles, asking price is Pxxxx/sm for a total deal of xxxxxxx.
50% of the project will be sold for P1.5 million for economic buyers (the bait)
50% of the project will be sold for P3.2 million for B market (for vacation homes because it
is a housing with a view.
There is another alternative of a 10 hectare project with unit cost of land that is 80% lower and
promises more units and more GP of say P1M/per unit
The total revenue for this will be P900 million (nearly a billion) That is over a billion business
in a roadside restaurant.
We may not be aware of deals being discussed in a restaurant.
Who says our country is poor and opportunities have passed us by..
To be witness to those B projects is a great opportunity and I am grateful that these things are passing my way. To be a billionaire is not far fetched any more
Rizal Philippines
October 5, 2019
Many executives sit behind their desks hopefully thinking on how to improve their businesses or get a deal.
Peter Drucker emphasized that opportunities and results exist outside the business and therefore must look outside their respective offices.
That is right. A President of a real estate company invited me to a dinner and agreed to a restaurant which is merely 150 meters from our office along a well known highway. While in the restaurant I spied the owner, a self made millionaire, but lacked formal education in business. His children are all abroad gainfully employed and owns business in furniture, trading, real estate, resort and restaurant. The real estate Prexy and I listened to his stories especially his trip abroad, his near brushes with Kuratong Baleleng KFR and his struggle early on. While on the discussion some opportunities were opened up:
1. He owns some 68 hectare of land in Laguna and he is going to sell them as he is getting old
and his children wants him abroad. of the 68 hectare, 8 hectare is flat and can be a memorial park.
He is a member of a MM city Rotary and his members are multi billinaire
2. He has a friend who is into real estate brokerage, He broker appeared afterwards:
1. She has a listing of at least 600 hectares of property in Botolan Zambales, which has silica
lahar and boulder deposits. It is only priced at P25.00/sm. = P150,000,000
2. She has a listing in Cavite along Anabu Imus 7,000 sm with asking price of P30,000 /sm or
a P210,000,000 possible deal
3. Another 2,000 sm with long frontage at P7,000/sm P14,000,000
3. Our private discussion was about a 5.1 hectare property developed and unsold subdivision property
with 300 individual titles, asking price is Pxxxx/sm for a total deal of xxxxxxx.
50% of the project will be sold for P1.5 million for economic buyers (the bait)
50% of the project will be sold for P3.2 million for B market (for vacation homes because it
is a housing with a view.
There is another alternative of a 10 hectare project with unit cost of land that is 80% lower and
promises more units and more GP of say P1M/per unit
The total revenue for this will be P900 million (nearly a billion) That is over a billion business
in a roadside restaurant.
We may not be aware of deals being discussed in a restaurant.
Who says our country is poor and opportunities have passed us by..
To be witness to those B projects is a great opportunity and I am grateful that these things are passing my way. To be a billionaire is not far fetched any more
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