LEARNING AGREEMENT by Jane Labarrete

Name:  Labarrete, Mary Jane V. Cell Phone No. : +639328899931 Email Address: jane.labarrete@yahoo.com Residence Address:  #19 Balboa St Vista Verde Executive Village Cainta,Rizal Educational Attainment:              ATENEO GRADUATE SCHOOL OF BUSINESS (2009-Present)              MASTER IN BUSINESS ADMINISTRATION                                  Profession: Licensed Professional Secondary Teacher              CENTRO ESCOLAR UNIVERSITY (2004-2008)              A.B. MASS COMMUNICATION MAJOR IN BROADCASTING W/ 18 UNITS OF EDUCATION                 Consistent Dean's Lister Special Skills:  Account Management for Advertising Campaigns, Media Planning            Hobbies: Reading, Singing, Playing Keyboard, Surfing Net                      WORK EXPERIENCE           MEDIA ARTS SYSTEMS and SERVICES COMPANY INC (2010-2011)                             In-house Media Agency of Unilever Philippines                    COMMUNICATION CHANNEL PLANNING-JUNIOR MANAGER/MEDIA PLANNER -Responsible for tri- media (TV, RADIO, PRINT) promotional efforts and implementation for Vaseline Shampoo (2010) and Pond's Cleansers and Moisturizers (2011) -Responsible in designing effective media placement campaigns for accounts handled like "Vaseline Naturals 4-in 1 sachet"; "Pond's Gold Radiance Re-Launch" -Made competitive analysis on competitors' advertising campaigns -Forecast competitive trends in advertising spend -Negotiated with partner suppliers to create value for money executions for clients            CATALYTX ADVERTISING INC-ASATSU DK (2008-2009)             ACCOUNT EXECUTIVE   -Handled Ajinomoto-Ginisa and all Delfi Foods Products' advertising and strategic marketing needs.   -Oversee above-the-line (TV, Radio Commercial, and Print) and below-the-line (Events, OOH) campaigns  -Negotiated with suppliers for value for money advertising campaigns for effective target market reach.  - Present Campaign Ideas, oversee projects and keep tract of Client's advertising budget and deadlines.  -Made competitive analysis of competitions' advertising campaigns            -Assisted Client for new product development packaging design requirements.                       PROJECTS HANDLED:                            - AJI- GINISA with Maricel Soriano Campaign                              -TV Commercial, Radio Commercial, and Print                            - AJI-GINISA Shrimp New Product Launch                               -Above-the-line (TV Commercial, Print) and Below-the-line (OOH)                            - DELFI Goya "Fantasy" Campaign TV Commercial                              -Oversee above-the-line and below-the line (events) campaign launch.                           - DELFI  Goya Tactical Campaign for New Products                           - DELFI Knick Knacks "Time" Campaign Business / Enterprise Experience: Account Management Business Plan Topic in Mind: I love clothes and shoes. Definitely I want to venture into a clothing line business someday. 1.  Notable Achievement/s. Successfully launched ad campaigns which aid Client's increased awareness and sales. 2.  Failures (if any?) 3.  Dark secrets, if any: 4.  SELF ANALYSIS (WHERE AM I NOW?) STRENGTHS WEAKNESSES HABITS Reading Overthinking ATTITUDE Positive Outlook Impatient SKILLS Relates well with people   KNOWLEDGE Knowledge in Marketing and Advertising Hates numbers. Not inclined in finance 5.  WHERE AM I GOING? a. Personal Vision Statement:  To live a meaningful life and fulfill my purpose of existence. b. Personal Mission Statement: To be able to bless and inspire other people. c. Desired Material Reward for the next 5 years – SMART (Specific, Measurable, Achievable, Realistic, Time-Based WHAT HOW TO GET THERE WHO WILL HELP YOU GET THERE? Year 1 (2013) FINISH MBA My Wedding Get a New Job/Shift to Brand Management Study Hard! Do the necessary preparations. Get ready Emotionally and financially Establish a network, apply, hone my expertise With the help of my ever supportive family and friends With the help of the previous people/friends I've worked with. Year 2 (2014) Start my own business Start Conceptualizing my own business and create a network for possible partners for the business. My family and husband and possible business partners. Year 3 (2015) Own a wonderful home Start Investing for retirement Start a Family Save! Save Save!  Start visualizing what kind of home I want. Equip myself in making good investments. Get ready to be a mom! Take cooking lessons  and read books about smart parenting My hardworking husband to be. My dad! And friends who are into investing My parents who raised me well Year 4 (2016) Expand My Business Expand and establish business network to collate funds and expertise for expansion My future business partners, established networks, family and friends. Year 5 (2017) Travel with my family Teach! I definitely want to share my knowledge while doing business Study professional make up/fashion in a very expensive and known school Save! Save! Save!  Work hard and party harder! Equip myself My dream reward! Definitely save money for it My own family =) You! My family and friends who are in the same industry. 6.  What will be the value if any of the subject, to your profession? It will help me to be strategic and creative at the same by applying principles I've learned in class. 7.  What grade do you expect?  4 8.  How will you get the grade that you expect?  I have to study harder, meet all the deadlines for HW, participate actively in class and definitely enjoy big time all the learnings I have to apply in myfield of work.               I undertake to abide by this learning agreement.                                                                 Mary Jane Labarrete                                             July 31, 2012                            Students Printed Name/Signature                                Date