Ateneo Professor on Entrepreneurship
From Small Business Trend by Jim Kukral
You can launch the product of your company the way apple does it. What are the steps to take:
l. Make your new product compelling or have a USP (Unique selling proposition) Put features that will amaze the market/customers; make it a purple cow (Seith Godin)
2. Have people talk about this (via tweeter and fb)
3. Have mini events prior to the launch. Before the launch you can have: video, webinars, extolling the features of the new product
Launch well. Execute well
Launch your products like iPhone
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