From:
SmartBrief on Small Business
Mon, Mar 11, 2013
Subject: How to boost the productivity of your staff
The secret to managing multiple locations | Selecting the right social media tools to build your business | Facebook's Custom Audiences feature provides more marketing options
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Created for profjorge.entrep@gmail.com | Web Version |
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The secret to managing multiple locations
Jared Ross, who launched Veda Takeout in 2005, has planned for expansion since the beginning. He performed market research and developed a limited menu of Indian-inspired cuisine with a healthy twist. To promote consistency, food is prepared at one location and is distributed to the other three each morning. Ross' business has grown to include 40 employees, and he is now considering a move into franchising. The Globe and Mail (Toronto) (tiered subscription model) (3/8)
| Avoiding the Shoebox: Managing Expenses in Small and Mid-Sized Businesses
Small businesses need to efficiently control costs and optimize cash flow, but how, and what role does automation play in this process? This whitepaper helps answers some of those questions. Download the free whitepaper. |
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Selecting the right social media tools to build your business
Using free social media marketing initiatives can be a good way for businesses to create buzz and encourage current customers to make additional purchases, writes Lauren Fried. Companies should also consider using paid advertising on social media, which can help them to generate leads and promote brand awareness. "Facebook ads and LinkedIn ads can be used to dramatically increase market reach or engagement, especially to build an initial audience," she writes. Dynamic Business online (Australia) (3/11)
| NEW REPORT - Coping in the Chaos?
The number, complexity and diversity of cyber threats is soaring. 91% of organizations have directly experienced at least one cyber threat in the past year. Yet despite evidence of the dangers, over 40% of businesses feel underprepared for the threats around them. Be ready for what's next and ensure your company is protected by downloading this global IT report. |
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What large businesses can teach you about managing seasonal swings
You should pay attention to the example set by large companies such as Amazon and Apple as you attempt to manage seasonal swings in demand at your business, writes Ryan Galloway. These companies understand the importance of using a flexible workforce, improving shipping processes and embracing technology. Forbes (3/8)
Other News
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SmartBrief's inside look at #SXSW
SmartBrief is attending the South by Southwest Interactive Festival, with tweeting @SmartBrief and blogging at SmartBlogs. Here's some of our coverage so far.
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Social media marketing ... continues to change and shape the business-customer relationship."
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